I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I wanted to make a few observations about why Obama was elected to be the 44th President of the United States.
I'm a fan of writing down social media policies so everyone in an organization knows that participating in blogs, forums, chat rooms, and other social media sites is encouraged.
Last week, in partnership with Del Breckenfeld, author of The Cool Factor: Building Your Brands Image through Partnership Marketing, I announced a challenge on my blog: Define "cool" in two sentences or less. Many thanks to all of you who entered. There were some great entri...
UPDATE November 4, 2008: The winners have been announced. Congratulations to Bryan Bliss who won the guitar and ten others who won books. +++++++++++
I've been enjoying Twitter and (so far) have managed not to become obsessed. I'll tweet a few times a day and check out others now and then throughout the week.
Like most people, I'm on hundreds of email lists. I get dozens of "marketing" emails a day from organizations I support and companies I do business with. You probably do too.
UPDATE 1: About six hours after this post, Andrew Frank commented (see below) and also clarified on his blog in a post This is Not a Product Test. Thank you Andrew.
Every week I encounter people working for large organizations with huge marketing and PR budgets who are resistant to the ideas of The New Rules of Marketing & PR. They're used to the things that worked in an exclusively offline world (TV ads, tradeshows and events, medi...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
