I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As I continue to say to anyone who will listen (or read) press releases are one of the best ways companies can reach buyers directly.
Another inspiring case study that will appear in my upcoming book The New Rules of Marketing and PR.
Flipping the Funnel, is a great new ebook from Seth Godin which was just published today. The ideas Seth presents about using Web content are spot on. And I am flattered that my blog and my Squidoo lens: Web Content that Sells are mentioned in Flipping the Funnel (on page 15...
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet. But YOU need to understand the new rules. To help you, I just published a complimentary e-book called: The new rules of PR: How to create a press release st...
The rules for press releases have changed. But most old-line PR professionals and nearly all PR agencies don't even know it yet. The change has been slow and imperceptible and practitioners adhering to the old rules either don’t know about the new rules or they won’t change....
Sure, "Don't trust an advertising agency to build your Web site" is a sweeping generalization. While some advertising agencies may build great sites, the majority fail big time and their clients suffer as a result.
I’m excited that my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is close to being released. I'm told by the publisher that it is now at the printer and that we can expect that it will be available online and...
A broad-ranging group of 1,200 “respected technology experts, scholars, industry officials, and social analysts” were asked by the Pew Internet and American Life Project for their opinions and thoughts about the future of the Internet. I was thrilled to be included in the gr...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
