I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Companies with large budgets can't wait to spend the big bucks on slick TV advertisements. It's like commissioning artwork. TV ads make marketing people at larger companies feel good. But broadcast advertisements from the TV-industrial complex don't work so well anymore. Whe...
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and branding you or your organization as a leader in the process.
I was alerted to the press release boilerplate of a company called webMethods. Here’s an example release on the company web site. Can you tell me what the company does?
I'm a strong believer in "show, don't tell." While writing how-to ideas about The New Rules of Marketing and PR helps to illustrate the techniques of reaching your buyers directly, there's nothing like hearing from those who have been successful with the ideas that I evangel...
I use my full name, David Meerman Scott, for search engine marketing purposes. I carve out my niche online with my full name. There are many David Scotts out there and it gets confusing online. There's a bunch of famous David Scotts including one who walked on the moon as co...
The frustration of relying exclusively on the media to deliver your organization's messages is long gone. Yes, mainstream media is still important, but today smart marketers craft compelling messages and tell the world directly via the web. The tremendous expense of relying ...
Although I've been researching and writing my new book The New Rules of Marketing and PR for a few months now, it's only been a few days since I've been blogging snippets of the book for comment. What fun. Thanks to everyone who has read and commented so far. Remember, you h...
Public Relations was once an exclusive club. PR people used lots of jargon and set strict rules that needed to be followed. If you weren't part of the "in crowd," PR seemed like an esoteric and mysterious job that required lots of training, sort of like Space Shuttle astrona...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
