I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Congratulations to Ardath Albee, President of Einsof, Inc. for writing an e-book called Why Naked CRM Doesn't Work. Great title, don’t you think? In Why Naked CRM Doesn’t Work: Maximize CRM Value With An Interactive Sales Portal, Albee does a good job showing how a web inter...
Many say you shouldn't give away your work for free if you wish to sell it. Nonsense. Seth Godin has got a big idea with his new book Small is the New Big. This entire book of riffs already exists for free in places such as on Seth's blog or via his Squidoo lens. I've read m...
I'm a strong believer in "show, don't tell." While writing how-to ideas about The New Rules of Marketing and PR helps to illustrate the techniques of reaching your buyers directly, there's nothing like hearing from those who have been successful with the ideas that I evangel...
Although I've been researching and writing my new book The New Rules of Marketing and PR for a few months now, it's only been a few days since I've been blogging snippets of the book for comment. What fun. Thanks to everyone who has read and commented so far. Remember, you h...
I'm messing about with some thoughts about marketing prior to 1995 (my line in the sand for the start of broadly accessible public Web) and what such an understanding teaches us about the wrong way to market online. I'm convinced that successful marketing on the Web is drama...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
