David Meerman Scott Blog

David Meerman Scott is a marketing strategist, bestselling author of ten books including three international bestsellers, and a professional speaker on topics including marketing, sales, and social media.

Book Reviews  |  Books  |  Case Studies  |  writing

Flash Boys and the power of story

I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lewis has gotten tons of press for Flash Boys. He was on 60 Minutes, a huge way to launch a book and since then he seems to be everywhere in the media. Walking through a bunch of airports last week, I saw piles and piles of the book stacked in not only airport bookstores, but newsstands as well.

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Best Practices  |  Book Reviews  |  Case Studies  |  Personal branding

How to get a book deal (part two) Summerlandish success

Two years ago I wrote a post titled How to get a book deal where I outlined my thoughts on how to convince a major publisher to take on your work. The example I used was Summer Land - who I met at one of my talks in Sydney, Australia - and who took my advice and did the hard work required.

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Book Reviews

The revolution in business today

I recently finished Mitch Joel's new book Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It and enjoyed it very much, I asked Mitch to answer some questions for us.

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Book Reviews  |  Brand Journalism  |  Marketing  |  Newsjacking  |  Real-Time Marketing & PR

How Content Works

This is David Byrne week.

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Book Reviews  |  Case Studies  |  Media Relations  |  Newsjacking  |  Public Relations  |  Real-Time Marketing & PR

Confessions of a Media Manipulator

Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation. The discussion featured Ryan Holiday, author of Trust Me I'm Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evangelist at Vocus (and founder of HARO). I was also on hand together with Shel Holtz to jump in now and then with comments and questions.

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Book Reviews  |  Books  |  Brand Journalism  |  Case Studies  |  Marketing Lessons from the Grateful Dead

We Are All Weird

Seth Godin's latest is a little book with big ideas about how to live your life. For marketers and business owners, We Are All Weird is also a wakeup call for how to reach buyers of your products and services.

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