I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Humans are hardwired to connect with each other using many different in-person cues including tone of voice, a lift of an eyebrow, a shake of the head, and other things we don’t quite understand like air pressure changes. But the nuance, emotion, and detail that helps us to ...
I’m a “zero email” enthusiast. I’m obsessed with getting my email inbox down to zero emails. It turns our millions of us have this same addiction. The problem with those like me who suffer with email zero is that with 300 or so emails a day, we spend so much time focused on ...
“Instagram. Whisper. Yik Yak. Vine. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media.” I just finished the book American Girls: Social Media and the Secret Lives of Teenagers by Nancy Jo Sales. This is an i...
I read a copy of Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons which I purchased on eBay from a bookseller in California. The book will officially release on April 5, 2016. Disrupted chronicles Lyons’ employment as marketing fellow at HubSpot from April 2013...
My birthday was this weekend and I gave myself the gift of several athletic personal bests. The only reason I could celebrate my birthday in this way was that five years ago this weekend, on my 50th birthday, I chose to change my mindset and focus on exercise and eating righ...
Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social...
I just finished Michael Lewis’ fantastic new book Flash Boys: A Wall Street Revolt and enjoyed it immensely. I’ve been a Lewis fan from the beginning. Lewis is about my age and his book Liar’s Poker, which I loved, released when I was working on Wall Street in the 1980s. Lew...
Two years ago I wrote a post titled How to get a book deal where I outlined my thoughts on how to convince a major publisher to take on your work. The example I used was Summer Land - who I met at one of my talks in Sydney, Australia - and who took my advice and did the hard...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
