I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Erin Weed, founder of Girls Fight Back!, uses her Web site, MySpace and Facebook groups, blog, and YouTube videos as a way to promote women's safety and self-defense issues.
Many people ask: "Is social media global?"
When I wrote The New Rules of Marketing & PR, I added the URLs of Web sites, blogs, podcasts, YouTube videos and other links at the bottom of the each page in case readers wanted to go to the sites I was discussing in the book. Many people commented that it was helpful, ...
This morning Google kinda went haywire and all the results for my search had a message "This site may harm your computer."
Lisa Genova created one of the coolest World Wide Raves I've seen. She is the author of Still Alice, a novel about a young woman's descent into dementia due to early-onset Alzheimer's Disease. I met Lisa at Grub Street Writers in Boston where we both lamented the traditional...
I love Sharpies. I carry one in my travel bag at all times because you never know when you might need one — like the time that I accidentally gouged the wooden desk leg in a hotel room. Applied a little black Sharpie and it was as good as new! Other people dig Sharpies too, ...
Imagine that your successful company has been doing business for years with a name that people recognize and that you think is kinda cool. Then imagine a big corporation launches a television program that uses the exact same name as your company.
Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloa...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
