I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.
Last week, I presented a nearly two hour session at Tony Robbins Business Mastery, a five-day event focused on entrepreneurs and business leaders who are passionate about serving clients at the highest level. Business Mastery is like no other event I’ve participated in and s...
A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.
The new year is here! What interesting new things are you planning on this year? In 2023 I have embarked on some exciting writing projects that are a departure from what I have written in the past. It’s too early to share details quite yet, but I’m writing some articles for ...
As we prepare to enter 2023, let’s look at Chris Blackwell, a man who has spent a lifetime following his passions. It’s not just that he’s been super successful in the music business, having been inducted into the Rock and Roll Hall of Fame in 2001. More than that, he’s livi...
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 year...
Budweiser was caught without the ball when host nation Qatar suddenly banned alcohol sales within World Cup stadiums. With millions of dollars’ worth of beer already onsite in the host nation, Anheuser-Busch InBev announced in a tweet that it would be donated to the winning ...
Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law...abridging freedom of speech.”
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
