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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Back to the Basics: The Story Customers Tell Themselves
Back to the Basics: The Story Customers Tell Themselves
January 4th, 2022|2 min read
Your Big Decisions May Require The Rocking Chair Test
Your Big Decisions May Require The Rocking Chair Test
December 22nd, 2021|1 min read
Back to the Basics: The Importance of Buyer Personas
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Back to the Basics: The Importance of Buyer Personas
December 13th, 2021|3 min read
Excellent Customer Service Is Also Excellent Marketing
New Rules of Marketing and PR | Case Studies | New Rules of Sales & Service | Marketing | Best Practices | Fanocracy
Excellent Customer Service Is Also Excellent Marketing
December 7th, 2021|2 min read
Extreme Fandom
Marketing Lessons from the Grateful Dead | Marketing | Fanocracy
Extreme Fandom
December 1st, 2021|3 min read
Non-Targeted Broadcast Public Relations Pitches Are Spam
Worst Practices | New Rules of Marketing and PR | Public Relations
Non-Targeted Broadcast Public Relations Pitches Are Spam
November 18th, 2021|1 min read
Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
Viral Marketing | Case Studies | Newsjacking
Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People
November 10th, 2021|5 min read
Your Own Content to Educate Instead of Spreading Hatred Through Facebook
Social Media | Worst Practices | New Rules of Marketing and PR | Marketing | Facebook | Advertising | Corporate blogging
Your Own Content to Educate Instead of Spreading Hatred Through Facebook
November 3rd, 2021|2 min read
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Real and Perceived Scarcity as a Marketing Strategy
Rock Band Web Sites | Worst Practices | Music | Real-Time Marketing & PR | Marketing
Real and Perceived Scarcity as a Marketing Strategy
October 26th, 2021|2 min read
We Are All the Sales Department
Social Media | Sales Strategies | New Rules of Sales & Service | Business to Business
We Are All the Sales Department
October 18th, 2021|1 min read
Apple Does Customer Surveys Right
Case Studies | Marketing | Best Practices
Apple Does Customer Surveys Right
October 12th, 2021|1 min read
Newsjacking the Facebook Outage
Social Media | Facebook | Newsjacking
Newsjacking the Facebook Outage
October 5th, 2021|2 min read
Professional Speakers vs Corporate Speakers: Which Is Right For Your Event?
Public Speaking | Research and Analysis | Virtual Events
Professional Speakers vs Corporate Speakers: Which Is Right For Your Event?
September 28th, 2021|7 min read
On LinkedIn, Educate and Inform Instead of Interrupt and Sell
Social Media | Worst Practices | Marketing the Moon | Personal branding | Sales Strategies | Business to Business
On LinkedIn, Educate and Inform Instead of Interrupt and Sell
September 21st, 2021|1 min read
The Many Ways to Market Time
New Rules of Marketing and PR | Buyer Persona | Case Studies | copywriting | Marketing | Newsjacking
The Many Ways to Market Time
September 15th, 2021|3 min read
Creativity and Seeing Patterns
Marketing Lessons from the Grateful Dead | writing | Fanocracy
Creativity and Seeing Patterns
September 9th, 2021|3 min read
Sorry, no, I am not your colleague
Worst Practices | Business to Business
Sorry, no, I am not your colleague
September 3rd, 2021|0 min read
When Fandom Turns Into a Cult
Worst Practices | Book Reviews | Facebook | Research and Analysis | Fanocracy
When Fandom Turns Into a Cult
August 25th, 2021|3 min read
But How Do I Find the Time?
Personal branding | Research and Analysis
But How Do I Find the Time?
August 18th, 2021|2 min read
The Web-Educated Buyer versus the Salesperson Expert
Sales Strategies | New Rules of Sales & Service | Business to Business
The Web-Educated Buyer versus the Salesperson Expert
August 11th, 2021|1 min read