I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As I think back on my life and career, the best aspects have come from taking risks while those times I’ve “played it safe” haven't typically ended well. The most dramatic example for me was my “safe” corporate job that resulted in unemployment vs. the “risky” approach of ve...
Like many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse. As I write this, Clubhouse is only available on the iPhone (Android is coming) and is currently invitation-only, however millions of people are on the platform. While Clubhouse has...
The Abundance 360 Conference run by Peter Diamandis (named by Fortune as one of the “World’s 50 Greatest Leaders” and the founder of the XPRIZE) went ahead with a hybrid event in January, 2021. Despite a very strict COVID protocol, 25% of the people who were a part of the “i...
The global pandemic has upended countless industries; however, travel has been particularly hard hit. Seeing an opportunity, the entire Recreational Vehicle Industry came together in 2020 around an initiative to target people whose vacation plans had been disrupted.
The Facebook engineering department just released an interesting post titled How machine learning powers Facebook’s News Feed ranking algorithm. The post provides new details about what I called one of the most destructive technologies ever invented in my blog post last week...
The Facebook Artificial Intelligence powered algorithm is designed to suck users into the content that interests them the most. The technology is tuned to serve up more and more of what you click on, be that yoga, camping, Manchester United, or K-pop. That sounds great, righ...
What a year! Nearly all in-person events were canceled worldwide in 2020, starting in March. Meanwhile, virtual events exploded in popularity as organizations tried to figure out how to bring people together online. In this post, I will predict what 2021 will bring to the ev...
Welcome to 2021. With the new year, each of us has an opportunity to rethink what’s possible, to start something new, to reboot. To help you consider what’s possible in your own world, my friend Tony Robbins is offering a free New World New You Challenge virtual event starti...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
