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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump
Real-Time Marketing & PR | Marketing | Crowdsource | US Presidential Campaign Marketing & PR | Newsjacking
The Woman Card on Kickstarter is Awesome Newsjacking of Donald Trump
May 5th, 2016|1 min read
The Hidden Value of Content Marketing
New Rules of Marketing and PR | Marketing
The Hidden Value of Content Marketing
April 26th, 2016|1 min read
Danger: Avoid Newsjacking Negative Stories
Worst Practices | Public Relations | Newsjacking
Danger: Avoid Newsjacking Negative Stories
April 22nd, 2016|2 min read
Salespeople and Marketers (Finally) Working Together
Sales Strategies | Marketing | Business to Business
Salespeople and Marketers (Finally) Working Together
April 20th, 2016|1 min read
Top 8 Marketing Ideas for Hospitality Businesses
Social Media | Twitter | Worst Practices | New Rules of Marketing and PR | Marketing | Best Practices
Top 8 Marketing Ideas for Hospitality Businesses
April 13th, 2016|5 min read
When Your Colleagues and Bosses Say "No" to Real Time Communications
Real-Time Marketing & PR | Marketing
When Your Colleagues and Bosses Say "No" to Real Time Communications
April 6th, 2016|2 min read
Book Review: "Disrupted" by Dan Lyons
Book Reviews | writing | Marketing | Books | Newsjacking
Book Review: "Disrupted" by Dan Lyons
April 3rd, 2016|1 min read
What Gift Will You Give Yourself?
Public Speaking | Book Reviews | Marketing Lessons from the Grateful Dead | Case Studies
What Gift Will You Give Yourself?
March 28th, 2016|3 min read
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My Favorite Epic Tweets from the First Decade of Twitter
Social Media | Twitter | Marketing | US Presidential Campaign Marketing & PR | Newsjacking
My Favorite Epic Tweets from the First Decade of Twitter
March 24th, 2016|4 min read
Bringing Online Content to Your Offline Marketing
Case Studies | Real-Time Marketing & PR | Marketing | Advertising
Bringing Online Content to Your Offline Marketing
March 16th, 2016|3 min read
Injecting personality into your (boring) service offering
writing | copywriting | New Rules of Sales & Service | Marketing
Injecting personality into your (boring) service offering
March 9th, 2016|0 min read
Trump: the Real Time Marketing Master that the Pundits Dismissed
Social Media | Twitter | New Rules of Marketing and PR | Public Relations | Marketing | US Presidential Campaign Marketing & PR
Trump: the Real Time Marketing Master that the Pundits Dismissed
March 2nd, 2016|2 min read
Sales Then and Now
Sales Strategies | New Rules of Sales & Service
Sales Then and Now
February 24th, 2016|1 min read
Marketing Basics: Create Content Like a Publisher
New Rules of Marketing and PR | Marketing | Best Practices
Marketing Basics: Create Content Like a Publisher
February 17th, 2016|1 min read
NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events
Social Media | Twitter | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Research and Analysis | Advertising
NH Primary: Sales & Marketing Lessons from Attending Multiple Campaign Events
February 9th, 2016|7 min read
Marketing Basics: The Story Customers Tell Themselves
New Rules of Marketing and PR | writing | copywriting | New Rules of Sales & Service | Marketing | Best Practices
Marketing Basics: The Story Customers Tell Themselves
February 3rd, 2016|2 min read
“Benefits, Not Features” Is the Wrong Way to Market
Worst Practices | Buyer Persona | Case Studies | Marketing | Best Practices
“Benefits, Not Features” Is the Wrong Way to Market
January 28th, 2016|1 min read
Marketing Basics: Nobody Cares About Your Products (Except You)
Worst Practices | New Rules of Marketing and PR | Marketing
Marketing Basics: Nobody Cares About Your Products (Except You)
January 21st, 2016|1 min read
America’s Next Moonshot, Curing Cancer, Requires Marketing
Public Speaking | Marketing the Moon | Case Studies | Marketing | Newsjacking
America’s Next Moonshot, Curing Cancer, Requires Marketing
January 13th, 2016|2 min read
Sales Basics: We're All Selling Now
Social Media | Sales Strategies | New Rules of Sales & Service
Sales Basics: We're All Selling Now
January 12th, 2016|1 min read