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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
“Benefits, Not Features” Is the Wrong Way to Market
Worst Practices | Buyer Persona | Case Studies | Marketing | Best Practices
“Benefits, Not Features” Is the Wrong Way to Market
January 28th, 2016|1 min read
Marketing Basics: Nobody Cares About Your Products (Except You)
Worst Practices | New Rules of Marketing and PR | Marketing
Marketing Basics: Nobody Cares About Your Products (Except You)
January 21st, 2016|1 min read
America’s Next Moonshot, Curing Cancer, Requires Marketing
Public Speaking | Marketing the Moon | Case Studies | Marketing | Newsjacking
America’s Next Moonshot, Curing Cancer, Requires Marketing
January 13th, 2016|2 min read
Sales Basics: We're All Selling Now
Social Media | Sales Strategies | New Rules of Sales & Service
Sales Basics: We're All Selling Now
January 12th, 2016|1 min read
Marketing Basics: Buyer Personas
New Rules of Marketing and PR | Buyer Persona | Marketing | Best Practices
Marketing Basics: Buyer Personas
January 7th, 2016|3 min read
Dear Twitter: Please Don’t Do It
Social Media | Twitter | Worst Practices
Dear Twitter: Please Don’t Do It
January 6th, 2016|1 min read
Be Brave
Be Brave
December 31st, 2015|1 min read
This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39
Twitter | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Advertising
This Year’s Score: Bush’s Advertising 3, Trump’s Real-Time 39
December 28th, 2015|3 min read
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What a world we live in!
What a world we live in!
December 21st, 2015|1 min read
The Awesome Content that Drives the Surfing Industry
Case Studies | Marketing | Research and Analysis | Advertising | Brand Journalism
The Awesome Content that Drives the Surfing Industry
December 17th, 2015|2 min read
Don’t Tell Me to Share
Worst Practices | Public Relations
Don’t Tell Me to Share
December 15th, 2015|1 min read
Business lessons from the Brilliant Miley Cyrus
Marketing Lessons from the Grateful Dead | Case Studies | Newsjacking
Business lessons from the Brilliant Miley Cyrus
December 9th, 2015|2 min read
Master Newsjacking! Course Now Live
Master Newsjacking! Course Now Live
December 7th, 2015|1 min read
Newsjacking Can Work For You! My new course will show you how
Case Studies | Marketing | Master Newsjacking course
Newsjacking Can Work For You! My new course will show you how
December 3rd, 2015|1 min read
Generate sales leads and grow business with new Master Newsjacking course!
Social Media | Marketing | Master Newsjacking course
Generate sales leads and grow business with new Master Newsjacking course!
December 1st, 2015|1 min read
Showcase Your Experts to Generate Media Attention and Grow Business
Public Relations | Case Studies | Marketing | Media Relations | Online Media Room | Newsjacking | Best Practices
Showcase Your Experts to Generate Media Attention and Grow Business
November 23rd, 2015|5 min read
Surprising Buyer Insights from Journey Mapping at The Co-operators Group
Buyer Persona | Case Studies | Marketing | Best Practices
Surprising Buyer Insights from Journey Mapping at The Co-operators Group
November 19th, 2015|4 min read
How Buyer Personas Drives Marketing at the Co-operators Group
Buyer Persona | Case Studies | Marketing | Best Practices
How Buyer Personas Drives Marketing at the Co-operators Group
November 16th, 2015|3 min read
Obsessing Over Sales Forecasts Does Nothing for your Buyers
Worst Practices | Sales Strategies | New Rules of Sales & Service
Obsessing Over Sales Forecasts Does Nothing for your Buyers
November 10th, 2015|1 min read
An announcement and a quick request
An announcement and a quick request
November 4th, 2015|0 min read