I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm frequently asked for advice about writing a business book. Some people want to understand if writing a book might be right for them. Others are beginning the process and would like to know how to get published. Here, in one place, are some practical ideas based on my exp...
In the past ten years, K-pop has become a phenomenon with fans not just in Korea but all over the world. Groups like BTS and BLACKPINK captivate audiences, inspiring a feverish adoration that outpaces what the Beliebers, the Beyhive, and Beatlemaniacs ever did.
The vast majority of people apply for an internship, a job, or startup funding as if it’s a college application. They knock on the front door just like everyone else and ask to be let in. A better way is to create content and publish online to market yourself to potential em...
An original Banksy titled Morons was purchased for about $100,000, destroyed (burned on a livestream) and turned into a non-fungible token (NFT) which sold on Sunday for 228.69 ETH (approximately $380,000 at the time of the transaction). What a remarkable offline to online t...
As I think back on my life and career, the best aspects have come from taking risks while those times I’ve “played it safe” haven't typically ended well. The most dramatic example for me was my “safe” corporate job that resulted in unemployment vs. the “risky” approach of ve...
Like many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse. As I write this, Clubhouse is only available on the iPhone (Android is coming) and is currently invitation-only, however millions of people are on the platform. While Clubhouse has...
The Abundance 360 Conference run by Peter Diamandis (named by Fortune as one of the “World’s 50 Greatest Leaders” and the founder of the XPRIZE) went ahead with a hybrid event in January, 2021. Despite a very strict COVID protocol, 25% of the people who were a part of the “i...
The global pandemic has upended countless industries; however, travel has been particularly hard hit. Seeing an opportunity, the entire Recreational Vehicle Industry came together in 2020 around an initiative to target people whose vacation plans had been disrupted.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
