--- title: The Best Time to Market a Product, Service, or Idea description: We’re in an era where educating and informing works much better than interrupting and selling. image: https://www.davidmeermanscott.com/hubfs/time.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/the-best-time-to-market-a-product-service-or-idea#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # The Best Time to Market a Product, Service, or Idea June 24th, 2015 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/hubfs/time.jpg?width=5973&height=4480&name=time.jpg) ### ![time](https://www.davidmeermanscott.com/hs-fs/hubfs/time.jpg?width=423&name=time.jpg)Now Now is the best time to market a product, service, or idea! It’s the best time ever. We can reach our buyers for free. It can be fun creating content and publishing it to the world. People are looking for what you have right now. Potential customers are going to the search engines to solve their problems and research their questions. Are they finding you? We use social networks to ask our friends, colleagues, and family members for advice about products and services and frequently the answers include a link. Are people linking to you? We’re in an era where educating and informing works much better than interrupting and selling. How lucky we all are! For the first time in human history we can influence a global audience from anywhere and at little or no cost. ### Then I remember the old days of spending weeks making a brochure. Ugh. Struggling over words and images before you commit to press. If you made an error, the entire run ended up in the landfill. To get our ideas into the marketplace, we had to convince the media to write or broadcast about us or pay the big bucks to access somebody else’s audience. We had no choice but to screw around with expensive advertising. **Right now** The time is now. Are you a part of the revolution? Or are you playing by the old rules? *Image: Shutterstock / Brothers Good* *[![New Call-to-action](https://no-cache.hubspot.com/cta/default/413105/4dd9f7b5-8d10-40a1-afd4-ece617bfe991.png)](https://cta-redirect.hubspot.com/cta/redirect/413105/4dd9f7b5-8d10-40a1-afd4-ece617bfe991) * [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/story%20time%20shutterstock_2078659261.jpg?width=1500&height=999&name=story%20time%20shutterstock_2078659261.jpg) ### The Story Customers Tell Themselves May 6th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-story-customers-tell-themselves) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Facebook%20Live%20no%20more.jpg?width=1352&height=893&name=Facebook%20Live%20no%20more.jpg) ### Meta Focused On Profit Over Users: Now Deletes Facebook Live Videos After 30 Days April 28th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/meta-focused-on-profit-over-users-now-deletes-facebook-live-videos-after-30-days) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_2077138888.jpg?width=1500&height=1000&name=shutterstock_2077138888.jpg) ### What Makes a Great Marketer? 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