The Best Time to Market a Product, Service, or Idea

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

New Rules of Marketing and PR  |  Marketing  |  Best Practices


Now is the best time to market a product, service, or idea!

It’s the best time ever.

We can reach our buyers for free.

It can be fun creating content and publishing it to the world.

People are looking for what you have right now. Potential customers are going to the search engines to solve their problems and research their questions. Are they finding you?

We use social networks to ask our friends, colleagues, and family members for advice about products and services and frequently the answers include a link. Are people linking to you?

We’re in an era where educating and informing works much better than interrupting and selling.

How lucky we all are! For the first time in human history we can influence a global audience from anywhere and at little or no cost.


I remember the old days of spending weeks making a brochure. Ugh. Struggling over words and images before you commit to press. If you made an error, the entire run ended up in the landfill.

To get our ideas into the marketplace, we had to convince the media to write or broadcast about us or pay the big bucks to access somebody else’s audience. We had no choice but to screw around with expensive advertising.

Right now

The time is now.

Are you a part of the revolution? Or are you playing by the old rules?

Image: Shutterstock / Brothers Good

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