I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The Facebook engineering department just released an interesting post titled How machine learning powers Facebook’s News Feed ranking algorithm. The post provides new details about what I called one of the most destructive technologies ever invented in my blog post last week...
The Facebook Artificial Intelligence powered algorithm is designed to suck users into the content that interests them the most. The technology is tuned to serve up more and more of what you click on, be that yoga, camping, Manchester United, or K-pop. That sounds great, righ...
What a year! Nearly all in-person events were canceled worldwide in 2020, starting in March. Meanwhile, virtual events exploded in popularity as organizations tried to figure out how to bring people together online. In this post, I will predict what 2021 will bring to the ev...
Welcome to 2021. With the new year, each of us has an opportunity to rethink what’s possible, to start something new, to reboot. To help you consider what’s possible in your own world, my friend Tony Robbins is offering a free New World New You Challenge virtual event starti...
2020 has been a challenge in so many ways. As we turn the corner into 2021, each of us has an opportunity to challenge ourselves to do something new. To upgrade how we communicate. To write that book you’ve dreamed about. To launch a business. Perhaps I can help. With Projec...
Twitter launched in 2006 and the short form text content platform quickly gained popularity among businesses, the media, government, and artists. Short form video exploded first with apps like Vine (6 second videos) and later Instagram and TikTok. Shorter, shorter, shorter! ...
As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded peo...
At least once a week, somebody reaches out to me and leads off their question or comment by saying their business is different. Most marketers, CEOs, and salespeople think their business or the industry they serve is "different".
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
