I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This week, HubSpot launched ChatSpot, a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.
Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable ...
Oral arguments begin in the U.S. Supreme Court today in Gonzalez v. Google, an important case about Artificial Intelligence amplifications of content on social networks. The lawsuit argues that social media companies should be legally liable for harmful content that their al...
I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done. However, using AI to modify other people's work means ethical and legal issues around ...
Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how A...
The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months. Algorithms that anybody can use to quickly create images, text content, computer code, and e...
Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.
Last week, I presented a nearly two hour session at Tony Robbins Business Mastery, a five-day event focused on entrepreneurs and business leaders who are passionate about serving clients at the highest level. Business Mastery is like no other event I’ve participated in and s...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
