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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Marketing | Business to Business
B2B sales leads are too important for salespeople
April 2nd, 2012|0 min read
ebooks | Case Studies | Books | Brand Journalism
Harry Potter ebooks and generating attention for your business
March 28th, 2012|1 min read
Worst Practices | Case Studies | Personal branding | Marketing | Best Practices
The right measurements are required to achieve tough goals
March 27th, 2012|3 min read
Public Relations | US Presidential Campaign Marketing & PR | Online Media Room | Newsjacking | Brand Journalism | Best Practices
Etch a Sketch newsjacking opportunity falls in Ohio Arts lap
March 23rd, 2012|1 min read
Public Relations | Media Relations | Research and Analysis | Newsjacking | Brand Journalism | Best Practices
Real-time journalism means new opportunities for PR pros
March 21st, 2012|1 min read
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Brand Journalism
Content Marketing Obama style with The Road We've Traveled
March 19th, 2012|1 min read
Public Speaking | Real-Time Marketing & PR | Brand Journalism | Business to Business
My keynote at the 2012 NAMM show now freely available
March 16th, 2012|1 min read
New Rules of Marketing and PR | Case Studies | Marketing | Research and Analysis | Brand Journalism
Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years
March 14th, 2012|2 min read
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New Rules of Marketing and PR | Public Relations | Personal branding | Marketing | Best Practices
Tough love for marketing and PR job seekers
March 12th, 2012|2 min read
Thought Leadership | Case Studies | Personal branding | Books
Neil deGrasse Tyson as master communicator
March 7th, 2012|2 min read
Case Studies | US Presidential Campaign Marketing & PR | Newsjacking
President Obama Newsjacking Republicans on Super Tuesday
March 6th, 2012|1 min read
Public Relations | Case Studies | Marketing
Boeing 787 Dreamliner and airline passenger choice
March 5th, 2012|2 min read
Attention Creatives! Enter the UrgentGenius Newsjacking competition this weekend
March 2nd, 2012|1 min read
Thought Leadership | Crowdsource | Research and Analysis | Brand Journalism
How to create and edit articles for Wikipedia
February 29th, 2012|3 min read
Social Media | Public Relations | Case Studies | Crowdsource | Newsjacking | Best Practices
Brilliant Newsjacking alert - The Artistifier
February 26th, 2012|1 min read
Case Studies | Personal branding | Best Practices
Great service as lead generation
February 20th, 2012|1 min read
Social Media | Buyer Persona | Case Studies | Best Practices
KLM social media Meet and Seat
February 17th, 2012|2 min read
Buyer Persona | Case Studies | Crowdsource | Best Practices
GoPro focus on buyer personas sells millions of cameras
February 14th, 2012|3 min read