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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
#FAIL: When copywriters don't know the product
Worst Practices | Case Studies | Music | copywriting | Marketing
#FAIL: When copywriters don't know the product
June 4th, 2012|1 min read
Stop confusing social media marketing with advertising on social sites
Social Media | Worst Practices | Case Studies | Advertising
Stop confusing social media marketing with advertising on social sites
May 31st, 2012|1 min read
Amanda Palmer freaks out to celebrate hitting $1 million on Kickstarter
Rock Band Web Sites | Social Media | Music | Crowdsource | Brand Journalism | Best Practices
Amanda Palmer freaks out to celebrate hitting $1 million on Kickstarter
May 30th, 2012|1 min read
Avoid controversial topics like politics and religion in your marketing
Worst Practices | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Advertising | Brand Journalism
Avoid controversial topics like politics and religion in your marketing
May 29th, 2012|1 min read
Educate and inform instead of interrupt and sell
Thought Leadership | New Rules of Marketing and PR | Personal branding | Brand Journalism | Best Practices
Educate and inform instead of interrupt and sell
May 24th, 2012|1 min read
The art of turning heads with video
Buyer Persona | Case Studies | YouTube | Brand Journalism | Best Practices
The art of turning heads with video
May 21st, 2012|1 min read
Risk
Thought Leadership | Worst Practices | Marketing | Best Practices
Risk
May 15th, 2012|2 min read
Content marketing in highly regulated industries
Social Media | Thought Leadership | New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices
Content marketing in highly regulated industries
May 8th, 2012|4 min read
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Acura uses Twitter to hashtag spam hundreds
Twitter | Worst Practices | Case Studies | Advertising
Acura uses Twitter to hashtag spam hundreds
May 6th, 2012|1 min read
Google News now offers real time breaking coverage pages
Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
Google News now offers real time breaking coverage pages
May 5th, 2012|1 min read
Public relations is not the same as media relations
Thought Leadership | New Rules of Marketing and PR | Public Relations | Media Relations | Brand Journalism
Public relations is not the same as media relations
May 3rd, 2012|1 min read
We are the media: Amanda Palmer and the future of your business
Rock Band Web Sites | Social Media | Thought Leadership | Case Studies | Personal branding | Crowdsource | Brand Journalism | Best Practices
We are the media: Amanda Palmer and the future of your business
May 2nd, 2012|3 min read
Say it with fewer words
Personal branding | writing | copywriting | Brand Journalism | Best Practices | Corporate blogging
Say it with fewer words
April 30th, 2012|0 min read
Lindsey shows how to market to millennials and how to get a first job
Thought Leadership | Case Studies | Personal branding | Brand Journalism | Best Practices
Lindsey shows how to market to millennials and how to get a first job
April 24th, 2012|1 min read
Bob Marley and me
Marketing Lessons from the Grateful Dead
Bob Marley and me
April 20th, 2012|3 min read
open cycle launches today and is a company to watch
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices | Corporate blogging
open cycle launches today and is a company to watch
April 19th, 2012|3 min read
LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study
Social Media | Research and Analysis | Best Practices
LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study
April 16th, 2012|1 min read
GolinHarris shows how an agency does real-time communications right
Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices
GolinHarris shows how an agency does real-time communications right
April 12th, 2012|3 min read
Will Facebook destroy Instagram?
Social Media | Worst Practices | Mobile applications | Facebook | Research and Analysis
Will Facebook destroy Instagram?
April 9th, 2012|1 min read
Do not vague up your content
Worst Practices | writing | copywriting
Do not vague up your content
April 9th, 2012|1 min read