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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
New Rules of Marketing and PR | Public Relations | Personal branding | Marketing | Best Practices
Tough love for marketing and PR job seekers
March 12th, 2012|2 min read
Thought Leadership | Case Studies | Personal branding | Books
Neil deGrasse Tyson as master communicator
March 7th, 2012|2 min read
Case Studies | US Presidential Campaign Marketing & PR | Newsjacking
President Obama Newsjacking Republicans on Super Tuesday
March 6th, 2012|1 min read
Public Relations | Case Studies | Marketing
Boeing 787 Dreamliner and airline passenger choice
March 5th, 2012|2 min read
Attention Creatives! Enter the UrgentGenius Newsjacking competition this weekend
March 2nd, 2012|1 min read
Thought Leadership | Crowdsource | Research and Analysis | Brand Journalism
How to create and edit articles for Wikipedia
February 29th, 2012|3 min read
Social Media | Public Relations | Case Studies | Crowdsource | Newsjacking | Best Practices
Brilliant Newsjacking alert - The Artistifier
February 26th, 2012|1 min read
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Case Studies | Personal branding | Best Practices
Great service as lead generation
February 20th, 2012|1 min read
Social Media | Buyer Persona | Case Studies | Best Practices
KLM social media Meet and Seat
February 17th, 2012|2 min read
Buyer Persona | Case Studies | Crowdsource | Best Practices
GoPro focus on buyer personas sells millions of cameras
February 14th, 2012|3 min read
Thought Leadership | New Rules of Marketing and PR | Case Studies | Marketing | Media Relations | Brand Journalism | Best Practices
Content Marketing and Brand Journalism at Boeing
February 10th, 2012|1 min read
New Rules of Marketing and PR | Case Studies | Research and Analysis
MYTH: "My buyers are not on the Web"
February 5th, 2012|1 min read
Thought Leadership | Best Practices
Thinking Right (and Left) about Content Marketing
January 27th, 2012|2 min read
Worst Practices | Research and Analysis
Stop SOPA Silliness
January 18th, 2012|2 min read
Personal branding | Real-Time Marketing & PR | Research and Analysis | Newsjacking
Content Arbitrage
January 16th, 2012|3 min read
Mobile applications | Real-Time Marketing & PR | Marketing | Books
Go Mobile
January 11th, 2012|2 min read