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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Case Studies | Newsjacking | Brand Journalism
How to lose $2400 in 24 seconds (and get it back from B&H via Newsjacking)
January 10th, 2012|2 min read
Real-Time Marketing & PR | Books
real time + marketing = revolution
January 9th, 2012|2 min read
Case Studies | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Brand Journalism
President Obama Newsjacks Iowa Caucus by joining Instagram
January 4th, 2012|1 min read
Social Media | Marketing Lessons from the Grateful Dead | Public Relations | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Brand Journalism
Marketing advice to Jon Huntsman and his daughters
January 4th, 2012|3 min read
Personal branding | Best Practices
Courage
January 3rd, 2012|1 min read
Case Studies | Brand Journalism | Best Practices
Capturing the essence of a brand on video
December 22nd, 2011|1 min read
Case Studies | Marketing | Best Practices
Content Marketing even offline
December 20th, 2011|1 min read
Twitter | New Rules of Marketing and PR | Case Studies
How a tweet led to driving a dogsled in Lapland
December 18th, 2011|1 min read
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Worst Practices | Public Relations | Media Relations
Dear Blogger
December 14th, 2011|1 min read
Marketing Lessons from the Grateful Dead | Case Studies | copywriting | Brand Journalism | Best Practices
Content marketing Japanese unusual style
December 12th, 2011|2 min read
Marketing Lessons from the Grateful Dead | Books
Japanese language edition of Marketing Lessons from the Grateful Dead
December 8th, 2011|1 min read
Case Studies | Marketing | Newsjacking | Best Practices
Newsjacking the Republican Presidential Campaign HubSpot Style
December 6th, 2011|0 min read
Social Media | Worst Practices | Real-Time Marketing & PR | Research and Analysis
Social Media ROI Hypocrisy
December 5th, 2011|1 min read
Worst Practices | Case Studies | Marketing
Is BMW an email spammer?
November 29th, 2011|2 min read
Social Media | Case Studies | Books | Newsjacking | Best Practices
8 ways to get people to discuss your new product in social media
November 28th, 2011|2 min read
Social Media | Twitter | Worst Practices | Research and Analysis
Qantas Airways Twitter #fail
November 22nd, 2011|1 min read
Worst Practices | writing | Best Practices
Make your writing easy to understand
November 21st, 2011|1 min read
Research and Analysis | Books | Newsjacking
Kindle Fire delivers a new kind of business book
November 15th, 2011|1 min read
ebooks | Public Relations | Real-Time Marketing & PR | Books | Newsjacking | Best Practices
Newsjacking!
November 14th, 2011|2 min read