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David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

Buyer Persona | Case Studies | YouTube | Brand Journalism | Best Practices

The art of turning heads with video

May 21st, 2012|1 min read

Social Media | Thought Leadership | New Rules of Marketing and PR | Case Studies | Brand Journalism | Best Practices

Content marketing in highly regulated industries

May 8th, 2012|4 min read

Twitter | Worst Practices | Case Studies | Advertising

Acura uses Twitter to hashtag spam hundreds

May 6th, 2012|1 min read

Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices

Google News now offers real time breaking coverage pages

May 5th, 2012|1 min read

Thought Leadership | New Rules of Marketing and PR | Public Relations | Media Relations | Brand Journalism

Public relations is not the same as media relations

May 3rd, 2012|1 min read

Rock Band Web Sites | Social Media | Thought Leadership | Case Studies | Personal branding | Crowdsource | Brand Journalism | Best Practices

We are the media: Amanda Palmer and the future of your business

May 2nd, 2012|3 min read

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Thought Leadership | Case Studies | Personal branding | Brand Journalism | Best Practices

Lindsey shows how to market to millennials and how to get a first job

April 24th, 2012|1 min read

Marketing Lessons from the Grateful Dead

Bob Marley and me

April 20th, 2012|3 min read

Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Best Practices | Corporate blogging

open cycle launches today and is a company to watch

April 19th, 2012|3 min read

Social Media | Research and Analysis | Best Practices

LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study

April 16th, 2012|1 min read

Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Best Practices

GolinHarris shows how an agency does real-time communications right

April 12th, 2012|3 min read

Social Media | Worst Practices | Mobile applications | Facebook | Research and Analysis

Will Facebook destroy Instagram?

April 9th, 2012|1 min read

Worst Practices | writing | copywriting

Do not vague up your content

April 9th, 2012|1 min read

Worst Practices | Best Practices

How to do something audacious

April 4th, 2012|1 min read

Marketing | Business to Business

B2B sales leads are too important for salespeople

April 2nd, 2012|0 min read

ebooks | Case Studies | Books | Brand Journalism

Harry Potter ebooks and generating attention for your business

March 28th, 2012|1 min read

Worst Practices | Case Studies | Personal branding | Marketing | Best Practices

The right measurements are required to achieve tough goals

March 27th, 2012|3 min read

Public Relations | US Presidential Campaign Marketing & PR | Online Media Room | Newsjacking | Brand Journalism | Best Practices

Etch a Sketch newsjacking opportunity falls in Ohio Arts lap

March 23rd, 2012|1 min read