I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done. However, using AI to modify other people's work means ethical and legal issues around ...
Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how A...
The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months. Algorithms that anybody can use to quickly create images, text content, computer code, and e...
Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.
Last week, I presented a nearly two hour session at Tony Robbins Business Mastery, a five-day event focused on entrepreneurs and business leaders who are passionate about serving clients at the highest level. Business Mastery is like no other event I’ve participated in and s...
A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.
The new year is here! What interesting new things are you planning on this year? In 2023 I have embarked on some exciting writing projects that are a departure from what I have written in the past. It’s too early to share details quite yet, but I’m writing some articles for ...
As we prepare to enter 2023, let’s look at Chris Blackwell, a man who has spent a lifetime following his passions. It’s not just that he’s been super successful in the music business, having been inducted into the Rock and Roll Hall of Fame in 2001. More than that, he’s livi...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
