I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Earlier this week I shared an example of how Trent Silver, a young entrepreneur who learned Newsjacking from me, uses the technique to grow his businesses. Just one of Trent’s newsjacking efforts generated $250,000 in new revenue for his young company. Since that post, many ...
Recently I shared that for the past six months I’ve been working on an online course called Master Newsjacking! In that announcement, I asked if you have any questions or advice for me as I finalize the content of the course. Wow! The response was overwhelming. I received we...
Some of your most important assets for securing interest in the media as well as educating your buyers are the experts who work at your organization. As a part of a virtual newsroom or other appropriate place on your site and blog, highlighting your employees is a great way ...
Understanding buyers is essential to great marketing. When you are properly aligned, you have confidence in your marketing strategies and your tactics are more effective. A customer journey map details a representative customer’s experience and includes company interactions ...
Most marketers make stuff up. They sit in nice comfortable offices and imagine what interests buyers and then create “copy” and “campaigns” typically with the help of equally clueless agencies. But as I’ve said hundreds of times on this blog and in my books and live presenta...
Recently I’ve been asked several times about my thoughts on sales forecasting. Many companies spend a huge amount of resource micro-managing each salesperson’s pipeline so they can come up with forecasts of how many deals might close in a given month or quarter.
For the past six months I’ve been working on an online course called Master Newsjacking! and am close to finalizing the content. I’m excited that the course will be released in December. The Master Newsjacking! course builds on the newsjacking movement I pioneered five years...
Ten years ago, my book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers was published. As far as I know, it was the first book written about Content Marketing. A year before the book came out I started this blog, so I’ve ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
