I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.
The social networking sites are excellent ways to market your products and services. Depending on your marketplace, Facebook, Twitter, YouTube, LinkedIn, Tumblr, Snapchat, or any of the many thousands of other social networks might be right for you. But for long term marketi...
The American medical system is nuts!
As many smart marketers know, a well-crafted blog, video, infographic, social networking feed, white paper, e-book, or Webinar is essential for reaching buyers and pushing them into and through he buying process. I’ve been talking about how content drives action for more tha...
“Slacker. Hippie. Freak. Get a job. You look like a girl. Unprofessional!” After hearing all sorts of snide comments about their long hair, Chris Healy and Lindsay Barto founded The Longhairs, a global community for men with long hair, to advocate for, educate, and celebrate...
Italian luxury fashion house Prada recently released a short film titled Past Forward The 18-minute film is most definitely big-budget Hollywood, a collaboration between Miuccia Prada and writer/director David O. Russell, acclaimed for his films such as American Hustle, The ...
Regular readers of my blog know that I have been writing and speaking about the marketing aspects of the US Presidential election for 18 months now. My analysis culminated less than 12 hours after Trump was declared the winner when I delivered a talk on November 9 at the Hub...
I see a convergence of sales and marketing via content to reach buyers. In my research of successful companies, marketing is using content to reach many people at once (targeted to buyer personas) while great salespeople use the very same content to reach one buyer at a time...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
