I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Italian luxury fashion house Prada recently released a short film titled Past Forward The 18-minute film is most definitely big-budget Hollywood, a collaboration between Miuccia Prada and writer/director David O. Russell, acclaimed for his films such as American Hustle, The ...
Regular readers of my blog know that I have been writing and speaking about the marketing aspects of the US Presidential election for 18 months now. My analysis culminated less than 12 hours after Trump was declared the winner when I delivered a talk on November 9 at the Hub...
I see a convergence of sales and marketing via content to reach buyers. In my research of successful companies, marketing is using content to reach many people at once (targeted to buyer personas) while great salespeople use the very same content to reach one buyer at a time...
I recently connected with Matt Risinger, a builder in Austin, TX specializing in applying building science to architect designed fine custom homes, to learn about how he uses YouTube to market his business. Remarkably, Matt has nearly ten million views on his fantastic YouTu...
Donald Trump is a marketing genius.
Election day is upon us. Finally. It’s been, like, forever. Most Americans - indeed most of the world - has had more than enough of the back and forth of this contentious campaign season. While many are fed up, I’ve enjoyed it immensely. I’m fired up.
As 2016 winds down, sales and marketing teams around the world start to plan for their 2017 calendar year. It’s going to be an exciting year because buyers are firmly in charge of how they do business with your company and once you understand the ramifications for this funda...
We’re down to about two weeks before Election Day. Regular readers of this blog know that I’m a US Presidential election geek and have followed the marketing aspects of the campaigns closely for more than 18 months, starting before most candidates announced. I went to a bunc...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
