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David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies. 

Marketing

FutureM Boston and the future of marketing

September 29th, 2010|1 min read

Case Studies | Mobile applications | Real-Time Marketing & PR | Crowdsource | Advertising

Gotta pee? The mobile potty finder

September 27th, 2010|1 min read

Real-Time Marketing & PR | Books

Free chapter of my newest (and most important) book

September 22nd, 2010|2 min read

Marketing Lessons from the Grateful Dead | Books

Making of the audiobook Marketing Lessons of the Grateful Dead

September 15th, 2010|0 min read

Evolution of video contest marketing at Cisco

September 14th, 2010|1 min read

Thought Leadership | Case Studies | Brand Journalism | Best Practices

Business casual video

September 9th, 2010|2 min read

Public Relations | Case Studies | Real-Time Marketing & PR | Best Practices

Wynn Resorts real-time Paris Hilton PR triumph

September 3rd, 2010|1 min read

Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.

Advertising

Eerily accurate predictions from AT&T 1993 television advertising

August 31st, 2010|1 min read

Case Studies | Brand Journalism | Best Practices

Monster Brand Journalism

August 26th, 2010|1 min read

Viral Marketing | Case Studies | Corporate Comedy | YouTube | World Wide Rave | Brand Journalism | Best Practices

Awesome Air New Zealand All Blacks rugby safety video

August 24th, 2010|1 min read

Buyer Persona | Case Studies | Best Practices

Lollapalooza in sign language

August 20th, 2010|1 min read

Best Practices | Business to Business

Educating your salespeople about the new B2B sales cycle

August 17th, 2010|1 min read

Marketing Lessons from the Grateful Dead | Case Studies | Books | Brand Journalism

Video documentaries as brand journalism

August 13th, 2010|1 min read

Case Studies | Non Profits

Offering unique experiences generate attention for nonprofits

August 9th, 2010|1 min read

Viral Marketing | Best Practices

Creative commons and facilitating mashups to spread your ideas

August 8th, 2010|1 min read

Marketing Lessons from the Grateful Dead | Case Studies | Marketing

What can YOUR business learn from the Grateful Dead?

August 5th, 2010|1 min read

Marketing Lessons from the Grateful Dead | Case Studies

Limited editions and collectors items

August 3rd, 2010|1 min read

Marketing Lessons from the Grateful Dead | Case Studies

Rob Barraco on the Dead, taping concerts, and building a fan base

July 30th, 2010|1 min read