I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Marketers are obsessed with measuring the success of our content programs and campaigns. As we should be – figuring out what’s working and what isn’t is essential to success. But I’ve noticed that many marketers rely on two flawed measurements -- “First Registration” and “La...
Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up. Buyer personas, the distinct demographic ...
I co-founded Signature Tones, a sonic branding studio, and I wanted you to be among the first to know about it. It’s crazy exciting to establish a business that combines my marketing geekdom with my massive passion for music. Sonic branding is a wide open and little understo...
Last night, my good friend Brian Halligan won Jerry Garcia’s iconic “Wolf” guitar at a charity auction, generating some $3 million for the Southern Poverty Law Center. Brian is co-founder and CEO of HubSpot (I am on the advisory board) and we co-wrote the book Marketing Less...
When Facebook launched its Facebook Live video-streaming app last year, I wrote about how important the new tool is for marketers. I shared how I streamed a 20-minute segment of my 2-hour talk about new marketing at the Tony Robbins Business Mastery event in Las Vegas. As pe...
Fake news is the fault of Facebook! Uber drivers are dangerous! Oh the horror! We’re yet again going through a paranoid cycle where people who should know better are blaming technology for what humans do with it.
At the Public Affairs Council Executive Meeting where I delivered a keynote speech titled “Why the Best Marketers Win Elections” I had a chance to interview Nuala O’Connor, @privacymama, President & CEO of the Center for Democracy & Technology, a global nonprofit com...
Yes, there’s an app for that. I’m intrigued by a new smartphone application called I.O. Toilet from Kimberly-Clark Israel’s Lily brand and innovation agency Gefen Team that automatically monitors your use of toilet paper in real-time, provides data for you to analyze (perhap...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
