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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Case Studies | Real-Time Marketing & PR
Developing products based on instant gratification
November 3rd, 2010|2 min read
Public Relations | Case Studies | Real-Time Marketing & PR | Media Relations | Brand Journalism
How B2B companies use real-time blog posts to get trade media exposure
November 2nd, 2010|1 min read
Worst Practices | ebooks | Case Studies | Real-Time Marketing & PR | Research and Analysis | Best Practices
How real time communications drives measurable ROI at Fortune 100 companies
November 1st, 2010|1 min read
Twitter | Book Reviews | Books
Stress Free Twitter: Be unrestricted, free, and meaningful
October 29th, 2010|1 min read
Social Media | Worst Practices | Real-Time Marketing & PR
Real-time social media #fail by Massachusetts State Auditor candidate Mary Z. Connaughton
October 27th, 2010|0 min read
Rock Band Web Sites | Marketing Lessons from the Grateful Dead | New Rules of Marketing and PR | Best Practices
Rock stars get out the vote by making personal phone calls to fans
October 26th, 2010|2 min read
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Buyer Persona | Case Studies | Brand Journalism | Best Practices
A focus on buyer personas helps Attivio generate more valuable leads
October 18th, 2010|2 min read
Public Relations | Real-Time Marketing & PR
Made in the Shade with Oakley real-time Chile miner marketing coup
October 15th, 2010|1 min read
Brand Journalism | Best Practices
Stop obsessing over video release forms
October 12th, 2010|1 min read
Social Media | Twitter | Case Studies
Twitter misadventure at H&R Block
October 7th, 2010|1 min read
Rock Band Web Sites | Case Studies | Crowdsource
Radiohead and crowdsourced video
October 6th, 2010|1 min read
Social Media | Best Practices | Corporate blogging
The Goth in development writes in the first person singular
October 4th, 2010|1 min read
Social Media | Real-Time Marketing & PR | Marketing
Is the term Social Media holding you back?
September 30th, 2010|1 min read