I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian ...
Last month’s massive WannaCry global coordinated ransomware attack affected thousands of business around the globe. At the time, the U.K.’s National Cyber Security Center issued warning about the possibility of another attack: “…it is important to understand that the way the...
On Saturday, I attended a Donald Trump rally in Portsmouth, NH as part of my ongoing study and analysis of the marketing aspects of the U.S. Presidential election. It was my second Trump rally (the first was prior to the New Hampshire primary). During this election cycle I a...
I always love sharing examples of success and today we have a fun one from the world of sports. Most professional sports teams, when ready to make an announcement like a new player joining, follow the “old rules”. They just write a press release and then share the news with ...
Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team. I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me....
It’s happened again. A well-known brand has tried to piggyback off a tragedy. Yesterday, General Mills’ tribute to Prince is another example of newsjacking gone bad.
I first wrote about Donald Trump’s mastery of real-time communications back in early August 2015 with my post Donald Trump Winning the Social Networking Primaries in a Landslide. This was way before anybody set foot in a polling booth. In my post, I shared detailed analysis ...
Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nati...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
