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Learning Center / The Latest from David Meerman Scott

The Latest from David Meerman Scott
Page 46

President Obama Newsjacking Republicans on Super Tuesday

Case Studies | US Presidential Campaign Marketing & PR | Newsjacking

President Obama Newsjacking Republicans on Super Tuesday

March 6th, 2012|1 min read

Boeing 787 Dreamliner and airline passenger choice

Public Relations | Case Studies | Marketing

Boeing 787 Dreamliner and airline passenger choice

March 5th, 2012|2 min read

Attention Creatives! Enter the UrgentGenius Newsjacking competition this weekend

Crowdsource | Newsjacking

Attention Creatives! Enter the UrgentGenius Newsjacking competition this weekend

March 2nd, 2012|1 min read

My second favorite Super Bowl ad of all time

Case Studies | Advertising

My second favorite Super Bowl ad of all time

February 26th, 2012|1 min read

Newsjacking via a real time Kindle book

Newsjacking via a real time Kindle book

February 23rd, 2012|1 min read

Great service as lead generation

Case Studies | Personal branding | Best Practices

Great service as lead generation

February 20th, 2012|1 min read

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KLM social media Meet and Seat

Social Media | Buyer Persona | Case Studies | Best Practices

KLM social media Meet and Seat

February 17th, 2012|2 min read

GoPro focus on buyer personas sells millions of cameras

Buyer Persona | Case Studies | Crowdsource | Best Practices

GoPro focus on buyer personas sells millions of cameras

February 14th, 2012|3 min read

The advertising arms race now going to the edge of space

Worst Practices | Advertising

The advertising arms race now going to the edge of space

January 31st, 2012|1 min read

Thinking Right (and Left) about Content Marketing

Thought Leadership | Best Practices

Thinking Right (and Left) about Content Marketing

January 27th, 2012|2 min read

Playing for Change

Playing for Change

January 23rd, 2012|1 min read

Stop SOPA Silliness

Worst Practices | Research and Analysis

Stop SOPA Silliness

January 18th, 2012|2 min read

How to lose $2400 in 24 seconds (and get it back from B&H via Newsjacking)

Case Studies | Newsjacking | Brand Journalism

How to lose $2400 in 24 seconds (and get it back from B&H via Newsjacking)

January 10th, 2012|2 min read

real time + marketing = revolution

Real-Time Marketing & PR | Books

real time + marketing = revolution

January 9th, 2012|2 min read