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Learning Center / The Latest from David Meerman Scott

The Latest from David Meerman Scott
Page 45

B2B sales leads are too important for salespeople

Marketing | Business to Business

B2B sales leads are too important for salespeople

April 2nd, 2012|0 min read

Harry Potter ebooks and generating attention for your business

ebooks | Case Studies | Books | Brand Journalism

Harry Potter ebooks and generating attention for your business

March 28th, 2012|1 min read

Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years

New Rules of Marketing and PR | Case Studies | Marketing | Research and Analysis | Brand Journalism

Communications revolution means Encyclopaedia Britannica print set discontinued after nearly 250 years

March 14th, 2012|2 min read

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Neil deGrasse Tyson as master communicator

Thought Leadership | Case Studies | Personal branding | Books

Neil deGrasse Tyson as master communicator

March 7th, 2012|2 min read

President Obama Newsjacking Republicans on Super Tuesday

Case Studies | US Presidential Campaign Marketing & PR | Newsjacking

President Obama Newsjacking Republicans on Super Tuesday

March 6th, 2012|1 min read

Boeing 787 Dreamliner and airline passenger choice

Public Relations | Case Studies | Marketing

Boeing 787 Dreamliner and airline passenger choice

March 5th, 2012|2 min read

Attention Creatives! Enter the UrgentGenius Newsjacking competition this weekend

Crowdsource | Newsjacking

Attention Creatives! Enter the UrgentGenius Newsjacking competition this weekend

March 2nd, 2012|1 min read

My second favorite Super Bowl ad of all time

Case Studies | Advertising

My second favorite Super Bowl ad of all time

February 26th, 2012|1 min read

Newsjacking via a real time Kindle book

Newsjacking via a real time Kindle book

February 23rd, 2012|1 min read

Great service as lead generation

Case Studies | Personal branding | Best Practices

Great service as lead generation

February 20th, 2012|1 min read

KLM social media Meet and Seat

Social Media | Buyer Persona | Case Studies | Best Practices

KLM social media Meet and Seat

February 17th, 2012|2 min read

GoPro focus on buyer personas sells millions of cameras

Buyer Persona | Case Studies | Crowdsource | Best Practices

GoPro focus on buyer personas sells millions of cameras

February 14th, 2012|3 min read