I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The original version of this post on Feb. 24, 2018, has been edited to highlight the power of fandom. Trust is essential to building fandom around your business. Without it, customers will have negative experiences with your business and most likely take their business elsew...
Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has ...
Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper!
Editor's Note: The original version of this post has been edited to highlight the power of fandom. I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my...
It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes,...
Today I got a direct mail advertisement from the local office of Sotheby’s International Realty. Normally I just throw my junk mail into the recycle bin, but the headline of this particular piece struck me as missing the mark. “As a Top Producing Agent” is what it said.
The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in ...
This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
