I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When we can’t meet people in person, digital connection becomes way more important. I’ve been reflecting on the new seventh edition of The New Rules of Marketing and PR releasing in the middle of the pandemic. While I’m happy that my ideas may be helpful to many people as th...
I’m super excited that the brand spanking new seventh edition of my book The New Rules of Marketing and PR is out! When I was researching and writing the first edition way back in 2004 through 2006, I never could have imagined that it would still be selling strongly thirteen...
How do small local shops compete with large chain stores and online sellers? They build fans by creating a personal connection with the local community. That’s exactly what Hafod Hardware in Rhayader, Powys, Wales has done with their holiday video produced for just £100. In ...
A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset - such as equipment, furniture, real estate, and inventory...
Social networks like Facebook, Twitter, and Instagram are great places to engage both your professional network as well as your personal. However, most people separate business and personal on social media and I think that's a mistake. A fun aspect of social media is getting...
Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.
I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”....
The original version of this post on Feb. 24, 2018, has been edited to highlight the power of fandom. Trust is essential to building fandom around your business. Without it, customers will have negative experiences with your business and most likely take their business elsew...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
