I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I always love sharing examples of success and today we have a fun one from the world of sports. Most professional sports teams, when ready to make an announcement like a new player joining, follow the “old rules”. They just write a press release and then share the news with ...
Today, the revised and expanded paperback edition of The New Rules of Sales and Service releases in bookstores and online in North America. It will be available in other parts of the world in the coming weeks. I’m so excited that after a year of work, the new edition is out....
Recently I had an opportunity to meet with Roseann Canfora, chief communications officer for the Cleveland Metropolitan School District and spend a day with her entire team. I led a session on Real-Time Marketing and PR but I think I learned more from them than they from me....
I get hundreds of pitches from people each week, mostly via email. They want to tell me about their product or service or they want to sell me something. I’m sure you get a bunch too.
Early this month I was in London working with my friend Tony Robbins on an information product we will be launching in August called New Marketing Mastery. While we were chatting, conversation drifted to the US Presidential election. We were having so much fun analyzing the ...
Ten years ago today, Brian Halligan and Dharmesh Shah co-founded HubSpot with a SaaS-based marketing platform as the initial offering the company was working on. Happy birthday HubSpot(!) Brian and Dharmesh recognized that the way people buy products and services had changed...
I was researching contractors for a home improvement project and found myself on Angie’s List, a paid subscription website with crowdsourced reviews of businesses. In order to unlock the customer reviews, I purchased a membership for under ten dollars a year. That’s when the...
Forty years ago today, on May 28, 1976, The Ramones played my high school auditorium. I was 15 years old and a massive live music geek so I lined up early and sat in the front row. I didn’t like it. I didn’t get it. I thought it was weird. I didn't realize I was witnessing t...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
