I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Instead of the typical one-hour keynote or panel discussion that works for in-person events, we talk about ways to think of a virtual event like a television show wit...
Yesterday afternoon, the political world was waiting with anticipation to learn who presumptive Democratic candidate Joe Biden would select as his running mate. At the time, political watchers knew that the news was coming soon possibly even in the next few hours. Biden did ...
With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmothe...
Cue cards were important items used by the Apollo astronauts in the Command Module and Lunar Module 50 years ago. I’ve found that cue cards are a super valuable tool today for speaking on Zoom calls and presenting at virtual events.
Event organizers have it rough these days. You’ve got to figure out how to bring your formerly in-person events online. But more than that, you need to rethink what’s possible with a virtual event.
Many organizations are helping their customers and the communities they serve during the pandemic. For example, I’ve seen local restaurants serving hungry people and local companies donating masks to those who need them in their work. My favorite example is Duracell, the bat...
Business events have been a long-time staple in company calendars since who knows when. A few times a year, employees get to travel to places like Boston, New York, London, and Singapore to hear keynotes from world-renowned speakers, meet other like-minded professionals, and...
With the tremendous rise of voice assistants from the likes of Amazon, Google, and Apple, the percentage of search traffic coming from voice is dramatically increasing. This presents challenges for those who want to get found in voice search because of the importance of bein...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
