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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Case Studies | Personal branding | Marketing | Best Practices
Memorable names
September 19th, 2011|1 min read
Real-Time Marketing & PR | Marketing | Advertising | Best Practices | Business to Business
Ten examples of QR codes for real time marketing
September 15th, 2011|2 min read
Real-Time Marketing & PR | Marketing | Advertising | Best Practices
QR codes deliver buyers in real time
September 12th, 2011|1 min read
Worst Practices | Press Release Content | Public Relations | Case Studies | writing | copywriting | Media Relations
Yahoo! vagues up leadership reorganization PR with cutting edge gobbledygook
September 7th, 2011|1 min read
Case Studies | Personal branding | Books | Best Practices
How to get a book deal
September 1st, 2011|2 min read
Case Studies | Marketing | Best Practices
Efficiency as a marketing asset
August 30th, 2011|2 min read
Public Relations | Case Studies | Media Relations | Best Practices
NYC Mayor Bloomberg and Hurricane Irene
August 28th, 2011|2 min read
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Worst Practices | Marketing | Advertising
Marketing is not Advertising
August 25th, 2011|1 min read
New Rules of Marketing and PR | Books
THIRD EDITION of The New Rules of Marketing and PR released today
August 22nd, 2011|2 min read
Twitter | Press Release Content | Public Relations | Case Studies | Media Relations
Fun PR alert -- #Hub140 - @HubSpot Acquires Social Media Marketing Company @oneforty
August 19th, 2011|1 min read
Public Relations | Marketing | Best Practices
Serendipity vs narrowcasting
August 18th, 2011|2 min read
Social Media | Twitter | Personal branding | Research and Analysis
DEBATE: Should you add 'please retweet' to your Twitter updates?
August 15th, 2011|1 min read
Social Media | Real-Time Marketing & PR | Marketing | Research and Analysis | Brand Journalism | Best Practices
Radical idea for CMOs: Your next hire should be a bond trader
August 10th, 2011|3 min read
Rock Band Web Sites | Social Media | Marketing Lessons from the Grateful Dead | Case Studies | Music | Marketing | Facebook | Best Practices
Summer music series: How brands engage with live music fans
August 5th, 2011|2 min read
Marketing Lessons from the Grateful Dead | Personal branding | Music | Marketing | Best Practices
Summer music series: Always move forward
August 4th, 2011|2 min read
Social Media | Case Studies | Music | Marketing | Non Profits | Best Practices
Summer music series: How music fans support nonprofits and causes
August 3rd, 2011|1 min read