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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Case Studies | Marketing | Brand Journalism
Photographs as compelling content marketing
July 28th, 2011|1 min read
Worst Practices | Marketing | Advertising
Why the 4 Ps of marketing do not work on the Web
July 20th, 2011|2 min read
Worst Practices | Public Relations
Mobile phone hacking, sleazebags, and doing the right thing
July 14th, 2011|2 min read
Worst Practices | Press Release Content | Public Relations | Case Studies | Media Relations
DANGER: Using digital PR tactics to hype digital expertise
July 13th, 2011|2 min read
Social Media | Case Studies | Crowdsource | Research and Analysis
Amazing infographic to illustrate President Obama Twitter Town Hall
July 12th, 2011|0 min read
Buyer Persona | Marketing | Best Practices
Get the heck out of your nice comfortable office
July 11th, 2011|2 min read
Twitter | Case Studies | Real-Time Marketing & PR | Crowdsource
My question to President Obama at his White House Twitter Town Hall
July 7th, 2011|4 min read
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Social Media | Twitter | Worst Practices | Real-Time Marketing & PR | Facebook
Portal 2.0: Google Plus, Facebook and Twitter take social backwards to the 1990s
July 5th, 2011|2 min read
Worst Practices | Real-Time Marketing & PR | Best Practices
Lessons from Fox News Twitter hack
July 4th, 2011|1 min read
Social Media | Public Relations | Case Studies | Best Practices
TNT employees Social Media Guidelines: A great example of can-do attitude
June 30th, 2011|1 min read
Social Media | Real-Time Marketing & PR | Best Practices
Is social media worth the risk? A lawyer's perspective
June 29th, 2011|1 min read
Social Media | Worst Practices | Real-Time Marketing & PR | Marketing
When lawyers stupidly get in the way of marketing
June 27th, 2011|1 min read
Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices
Pottermore, Apple and "the secret will soon be revealed" form of real-time marketing
June 23rd, 2011|1 min read
writing | Brand Journalism | Best Practices
How smart people who are poor writers create great content
June 22nd, 2011|2 min read
Case Studies | Brand Journalism | Best Practices
U.S. FCC transitions from Pyongyang design to content rich website
June 21st, 2011|1 min read
Public Relations | Case Studies | Real-Time Marketing & PR | Best Practices
Second Paragraph: Anthony Weiner offered Internet job by Larry Flynt
June 18th, 2011|1 min read
Case Studies | Real-Time Marketing & PR | Research and Analysis | Advertising
The dark side of Groupon
June 15th, 2011|3 min read
Personal branding | Marketing | Advertising | Best Practices
Owning awareness vs just renting it
June 13th, 2011|2 min read