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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Monetizing Micro-Content: What Marketers Need To Know About Blockchain
Marketing | Research and Analysis | Advertising
Monetizing Micro-Content: What Marketers Need To Know About Blockchain
October 24th, 2017|3 min read
The White House: Imagining the Greatest PR Job in World
Public Speaking | Public Relations
The White House: Imagining the Greatest PR Job in World
October 16th, 2017|1 min read
Content Marketing vs Paid Advertising Relative to Company Growth Phase
Marketing | Advertising | Best Practices
Content Marketing vs Paid Advertising Relative to Company Growth Phase
October 10th, 2017|1 min read
Personalization Is The Enemy Of Serendipity
Worst Practices | Best Practices
Personalization Is The Enemy Of Serendipity
October 4th, 2017|1 min read
How Charlie’s Taxi Competes with Uber
Case Studies | Marketing | Best Practices
How Charlie’s Taxi Competes with Uber
September 25th, 2017|1 min read
Becoming the Buyer Expert in Your Company
New Rules of Marketing and PR | Buyer Persona | Sales Strategies | Marketing | Best Practices
Becoming the Buyer Expert in Your Company
September 20th, 2017|1 min read
Newsjacking: The Longhairs Community Stands With Boys Facing Hair Discrimination
Public Relations | Case Studies | Newsjacking
Newsjacking: The Longhairs Community Stands With Boys Facing Hair Discrimination
September 14th, 2017|1 min read
Artificial Intelligence In Marketing Is Here Today And You Need To Know About It
Search Engine Marketing | Marketing | Advertising | Best Practices
Artificial Intelligence In Marketing Is Here Today And You Need To Know About It
September 7th, 2017|3 min read
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In Your Pocket Right Now
New Rules of Marketing and PR | New Rules of Sales & Service | Marketing | Brand Journalism
In Your Pocket Right Now
August 31st, 2017|0 min read
Las Vegas Fountains of Bellagio as an Awesome Marketing Asset
Viral Marketing | Public Relations | Case Studies | Sales Strategies | Marketing | Crowdsource | Best Practices
Las Vegas Fountains of Bellagio as an Awesome Marketing Asset
August 23rd, 2017|2 min read
12 Examples of How NOT to Use LinkedIn for Social Selling
Social Media | Worst Practices | Personal branding | Sales Strategies | New Rules of Sales & Service | Business to Business
12 Examples of How NOT to Use LinkedIn for Social Selling
August 15th, 2017|5 min read
How to Use Snapchat for Business and Finance
Social Media | New Rules of Marketing and PR | Case Studies | Sales Strategies | Best Practices
How to Use Snapchat for Business and Finance
August 10th, 2017|4 min read
American Airlines Integrates Social Media From Reservation Agents Up To The CEO
Social Media | Twitter | New Rules of Marketing and PR | Case Studies | Research and Analysis | Best Practices
American Airlines Integrates Social Media From Reservation Agents Up To The CEO
August 2nd, 2017|7 min read
The New 6th Edition of The New Rules of Marketing & PR Shipping Now
New Rules of Marketing and PR | Public Relations | Marketing | Best Practices
The New 6th Edition of The New Rules of Marketing & PR Shipping Now
July 27th, 2017|1 min read
American Express “Respect Your Privacy”? Only For 3 or 5 Years.
Worst Practices | Case Studies
American Express “Respect Your Privacy”? Only For 3 or 5 Years.
July 20th, 2017|1 min read
IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents
New Rules of Marketing and PR | Buyer Persona | Case Studies | Sales Strategies | Best Practices
IKEA Back to College 2017 Microsite Includes Great Content for Both Students and Parents
July 12th, 2017|2 min read
To Sell More, Behave Like a Friend, Not a Salesperson
Sales Strategies | New Rules of Sales & Service | Best Practices
To Sell More, Behave Like a Friend, Not a Salesperson
July 6th, 2017|2 min read
Carbon Black Seizes The Moment When Expertise Is In High Demand
ebooks | Public Relations | Case Studies | Real-Time Marketing & PR | Newsjacking | Business to Business
Carbon Black Seizes The Moment When Expertise Is In High Demand
June 29th, 2017|3 min read
How to Avoid Misleading Marketing Measurement
How to Avoid Misleading Marketing Measurement
June 21st, 2017|3 min read
Using Buyer Personas To Market and Sell Real Estate
New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing | Advertising | Best Practices
Using Buyer Personas To Market and Sell Real Estate
June 15th, 2017|2 min read