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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
New Rules of Marketing and PR | Case Studies | Newsjacking | Fanocracy
How KFC Turned Fiasco Into Fandom
February 24th, 2018|2 min read
Thought Leadership | Case Studies | Personal branding | Marketing | YouTube | Brand Journalism | Master Newsjacking course
Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million
February 22nd, 2018|1 min read
Case Studies | Marketing | Best Practices | Fanocracy
American Express Builds Fandom Through Premium Products
February 8th, 2018|1 min read
Marketing | Advertising | Best Practices
Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement
February 2nd, 2018|1 min read
Worst Practices | New Rules of Sales & Service
As a Top Producing Agent
January 23rd, 2018|1 min read
Marketing | Newsjacking | Best Practices
Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico
January 11th, 2018|3 min read
New Rules of Marketing and PR | Books
The New Rules of Marketing and PR 6th Edition Audiobook Out Now
January 2nd, 2018|1 min read
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Worst Practices | Research and Analysis | Best Practices
In 2018, Success Will Come From Telling The Truth
December 27th, 2017|2 min read
Oxford Dictionaries Shortlists 'Newsjacking' As Word Of The Year For 2017
December 16th, 2017|3 min read
Search Engine Marketing | Worst Practices | Marketing | Best Practices
Optimizing Annual Conference And Event Websites
December 12th, 2017|1 min read
Social Media | Worst Practices | Facebook | Research and Analysis
Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality
December 6th, 2017|1 min read
New Rules of Marketing and PR | Marketing | Research and Analysis
Here’s why modern marketing began in 2007
November 28th, 2017|3 min read
Case Studies | Marketing | Best Practices
Snubbing Marketing To Build Fans And Grow Business
November 10th, 2017|1 min read
Search Engine Marketing | Case Studies | Marketing | Newsjacking
Periodic Table of Link Building Includes Newsjacking
November 2nd, 2017|2 min read
Marketing | Research and Analysis | Advertising
Monetizing Micro-Content: What Marketers Need To Know About Blockchain
October 24th, 2017|3 min read
Public Speaking | Public Relations
The White House: Imagining the Greatest PR Job in World
October 16th, 2017|1 min read
Marketing | Advertising | Best Practices
Content Marketing vs Paid Advertising Relative to Company Growth Phase
October 10th, 2017|1 min read
Worst Practices | Best Practices
Personalization Is The Enemy Of Serendipity
October 4th, 2017|1 min read