I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater, a music instrument and pro audio retailer, and was amazed by how well they treated me.
There are fans. There are super fans. And then there are the most ardent and extreme fans who live their life looking for opportunities to engage with what they love. Yes, I admit I am one of them. I love the Grateful Dead.
To paraphrase the Wikipedia entry, email spam is sending email that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Unfortunately, way too many Public Relations people are spammers.
What does a small country do to generate attention at a huge global event like the 2021 United Nations Climate Change Conference (COP26) being held now in Glasgow, Scotland? Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large an...
With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.
I’ve noticed that more organizations are using scarcity as a marketing strategy. Some examples: Apple announces the new iPhone 13 models to much hoopla, but you must wait to get one; clothing companies announce limited edition product drops and invite customers to join a wai...
Back in the day, only people in the sales department worked with potential customers. Most big companies still do it this way. However, with the popularity of instant engagement via social networking, we’re all in sales now.
I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me afte...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
