I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Tonight is the first US Presidential Republican Primary debate and the stakes are high as the field will get whittled down tonight based on each candidate's performance on the main stage at 9:00pm and those relegated to the “kids table” debate at 5:00. My specific advice to ...
On Thursday this week, the first Republican US presidential primary debate is scheduled and only the top ten candidates based on average polling numbers will be invited onto the stage. Today, Donald Trump leads the polls by a wide margin. As I’ve been following the news abou...
Yesterday morning as I normally do, I checked my Twitter feed first thing while enjoying a cup of black coffee. I noticed the following tweet from @petermccormack: @dmscott would love your thoughts on my article about the failings of online advertising. Peter included a link...
Social networks are a great place to share content, to interact with others, to listen in on what’s happening, and yes, if approached carefully, social networks can be a way to get the word out about you and your business. However as I review people’s business-related social...
When we passed through the ticket gates on the first evening, each of us was given a single red rose. After the band left the stage on the last night, tens of thousands of us had trouble leaving the venue. This past weekend – July 3, 4, and 5 at Soldier Field in Chicago - th...
Every marketer wants to know how they “can get people to share our content.” But few marketers actually do anything to encourage people to do so. I’m fascinated that a Popular Photography article reveals that the restaurant chain Chili’s Grill & Bar is spending $750,000 ...
After nearly every talk I deliver I get questions and pushback about the idea of real-time communications. Sometimes it’s in the post-speech Q&A and other times people approach me privately. What they say is very similar and more or less goes like this: “It’s very risky ...
We’re officially into the 2016 US presidential election season with three major candidates officially declaring so far. I love this time! There is so much to learn from the campaigns.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
