I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This post is a collection of some of my best ideas for how restaurants, hotels, destinations, and attractions can use the ideas of The New Rules of Marketing & PR to generate attention.
This week marks the tenth anniversary of Twitter founder @Jack Dorsey writing just setting up my twttr to kick of the social media site. The number of Twitter users grew relatively slowly at first. Geeks like me learned about Twitter at SXSW and signed on early, but in the b...
I first wrote about Donald Trump’s mastery of real-time communications back in early August 2015 with my post Donald Trump Winning the Social Networking Primaries in a Landslide. This was way before anybody set foot in a polling booth. In my post, I shared detailed analysis ...
Living in the Boston area gives me an incredible window into the U.S. Presidential election. Since Boston is less than an hour’s drive from the New Hampshire border, candidates with deep pockets advertise on television here in Boston hoping to influence the first in the nati...
Back in the twentieth century, in most organizations only people in the sales departments sold to customers. Most big companies still do it this way. But with the rise of social networking and instant engagement on the web, now we’re all in sales.
Various media reports suggest Twitter is considering expanding it’s 140-character limit to possibly be as long as 10,000 characters. Twitter CEO Jack Dorsey responded by talking about the history of the 140-character limitation (it fit into an SMS message) and how people eng...
Recently I shared that for the past six months I’ve been working on an online course called Master Newsjacking! In that announcement, I asked if you have any questions or advice for me as I finalize the content of the course. Wow! The response was overwhelming. I received we...
I delivered a two-hour session on Real-Time Marketing at the Tony Robbins Business Mastery event in Las Vegas on August 8, 2015. The talented Tyler Culbertson, who works as part of Tony's team on marketing and social media, filmed the Newsjacking section of my talk and we br...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
