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The Latest from David Meerman Scott
Page 17
Building Trust and Honesty With Your Customers: How PayPal Falls Short
Worst Practices | Marketing | Fanocracy
Building Trust and Honesty With Your Customers: How PayPal Falls Short
November 11th, 2019|3 min read
Kamala Harris Is a Bob Marley Fan!
Personal branding | Marketing | US Presidential Campaign Marketing & PR | Fanocracy
Kamala Harris Is a Bob Marley Fan!
November 6th, 2019|3 min read
In the Studio to Record our Audiobook of Fanocracy
In the Studio to Record our Audiobook of Fanocracy
November 4th, 2019|2 min read
How to Turn Lukewarm Customers into Raving Fans: Me on the Tony Robbins Podcast
Personal branding | Marketing | Fanocracy
How to Turn Lukewarm Customers into Raving Fans: Me on the Tony Robbins Podcast
October 29th, 2019|2 min read
When “Good” Design #Fails Badly
Worst Practices | Research and Analysis
When “Good” Design #Fails Badly
October 24th, 2019|1 min read
Are You Creating Marketing Assets or Just Generating Marketing Expenses?
New Rules of Marketing and PR | Marketing | Brand Journalism | Corporate blogging
Are You Creating Marketing Assets or Just Generating Marketing Expenses?
October 16th, 2019|1 min read
How to Effectively Use Q&As after Keynote Speeches
Thought Leadership | Public Speaking | Best Practices
How to Effectively Use Q&As after Keynote Speeches
October 10th, 2019|3 min read
Fandom at Its Finest: American Utopia on Broadway
Rock Band Web Sites | Personal branding | Fanocracy
Fandom at Its Finest: American Utopia on Broadway
October 4th, 2019|5 min read
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What is U.S. Presidential Candidate Cory Booker a Passionate Fan of?
Personal branding | Marketing | US Presidential Campaign Marketing & PR | Fanocracy
What is U.S. Presidential Candidate Cory Booker a Passionate Fan of?
September 30th, 2019|2 min read
What Makes Someone a Fan? How Businesses Can Build Fans
What Makes Someone a Fan? How Businesses Can Build Fans
September 26th, 2019|3 min read
2020 Presidential Candidate Fandom
Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
2020 Presidential Candidate Fandom
September 17th, 2019|2 min read
When a Trademark Is a Bad Idea
Viral Marketing | Case Studies | Crowdsource | Newsjacking | Best Practices
When a Trademark Is a Bad Idea
September 10th, 2019|2 min read
How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories
Personal branding | Marketing | US Presidential Campaign Marketing & PR | Fanocracy
How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories
September 3rd, 2019|2 min read
The Portfolio Theory of Diversification Applied to Career Planning
Personal branding | Best Practices
The Portfolio Theory of Diversification Applied to Career Planning
August 27th, 2019|2 min read
A Gift from Nantucket UPS Store Builds Fanocracy
A Gift from Nantucket UPS Store Builds Fanocracy
August 20th, 2019|2 min read
Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally
Public Speaking | Marketing | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
Trump the Marketer: Non-Political Observations on Last Night’s NH MAGA Rally
August 16th, 2019|5 min read
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
Buyer Persona | Marketing | Advertising | Best Practices | Fanocracy
How to Bring True Diversity to Your Marketing by Eliminating Tokenism
August 8th, 2019|1 min read
What is Beto O'Rourke a Passionate Fan of?
Public Speaking | US Presidential Campaign Marketing & PR | Newsjacking | Fanocracy
What is Beto O'Rourke a Passionate Fan of?
July 30th, 2019|1 min read
How NASA Builds Space Fandom
Marketing the Moon | Public Relations | Case Studies | Marketing | Newsjacking | Brand Journalism | Fanocracy
How NASA Builds Space Fandom
July 24th, 2019|1 min read
Use Humor To Make Your Email Marketing Stand Out
Case Studies | US Presidential Campaign Marketing & PR | Newsjacking | Best Practices
Use Humor To Make Your Email Marketing Stand Out
July 22nd, 2019|1 min read