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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Twitter | New Rules of Marketing and PR | Best Practices
How David Murray found a new job via Twitter
November 19th, 2008|2 min read
Social Media | Thought Leadership | New Rules of Marketing and PR
Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"
November 11th, 2008|0 min read
New Rules of Marketing and PR | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Best Practices
Ten marketing lessons from the Barack Obama Presidential campaign
November 6th, 2008|3 min read
Social Media | Case Studies | Best Practices | Corporate blogging
US Navy issues one of the first social media guidelines in the government sector
November 5th, 2008|1 min read
Social Media | Book Reviews | New Rules of Marketing and PR | copywriting | Books
Announcing the winners of The Cool Factor challenge
November 4th, 2008|2 min read
Rock Band Web Sites | Marketing | Brand Journalism
The Cool Factor: Building your brands image through partnership marketing
October 28th, 2008|4 min read
Twitter | Worst Practices | Marketing
Twitter and personal branding: The BIG mistake I see people make every single day
October 22nd, 2008|3 min read
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Buyer Persona | Marketing | Advertising
Comfortable air travel or the lowest possible price?
October 20th, 2008|2 min read
Social Media | Worst Practices | Public Relations | Media Relations | Research and Analysis | Corporate blogging
Gartner fails miserably in product test, immediate action required
October 16th, 2008|2 min read
Marketing | Brand Journalism | Best Practices | Corporate blogging
EMC Corporation and social media marketing
October 13th, 2008|2 min read
Social Media | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing | Brand Journalism | Best Practices
Top 10 ideas for Century 21 Real Estate to implement The New Rules of Marketing & PR
October 6th, 2008|4 min read
Social Media | Marketing | Brand Journalism
New Marketing Summit Podcast: Why new marketing is more like journalism than advertising
October 2nd, 2008|1 min read
Social Media | New Rules of Marketing and PR | Public Relations | Marketing
The one question to ask new marketing & PR detractors
October 1st, 2008|1 min read
Worst Practices | Buyer Persona | Public Relations | Business to Business | Corporate blogging
Top 5 corporate blogging mistakes and how to avoid them
September 30th, 2008|3 min read
Social Media | Worst Practices | Public Relations | Case Studies | Media Relations
Learning from the 3M Post-It Note debacle: Social media ethics defined
September 24th, 2008|2 min read
Viral Marketing | Buyer Persona | Case Studies
When your product itself has potential to go viral, create triggers to push it along
September 22nd, 2008|2 min read
Worst Practices | Press Release Content | Public Relations | writing | Marketing
Weasel words, gobbledygook, jargon, buzzwords, babble, blather, and baloney
September 16th, 2008|3 min read