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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
Social Media | Public Relations | Best Practices | Corporate blogging
The US Air Force: Armed with social media
December 15th, 2008|3 min read
Worst Practices | writing | copywriting
World-class, cutting-edge gobbledygook
December 12th, 2008|1 min read
Worst Practices | Marketing | Business to Business
Attention DMA: time to rethink your online marketing
December 10th, 2008|2 min read
Buyer Persona | Case Studies | Marketing | Research and Analysis
Persona focused Web site leads to 4x conversions for RightNow Technologies
December 9th, 2008|2 min read
Social Media | Thought Leadership | YouTube | Brand Journalism
I didn't think that marketing was like torture
December 8th, 2008|2 min read
Social Media | Thought Leadership | Case Studies | Marketing
Quit your job
November 26th, 2008|2 min read
Social Media | New Rules of Marketing and PR | Case Studies | Marketing | Brand Journalism | Corporate blogging
New marketing at work: BitDefender and the hip new Malware City site reach internet security geeks
November 24th, 2008|4 min read
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Twitter | New Rules of Marketing and PR | Best Practices
How David Murray found a new job via Twitter
November 19th, 2008|2 min read
Social Media | Thought Leadership | New Rules of Marketing and PR
Answering the ultimate question: "How do I convince my boss of the ROI of new marketing?"
November 11th, 2008|0 min read
New Rules of Marketing and PR | Case Studies | Marketing | US Presidential Campaign Marketing & PR | Best Practices
Ten marketing lessons from the Barack Obama Presidential campaign
November 6th, 2008|3 min read
Social Media | Case Studies | Best Practices | Corporate blogging
US Navy issues one of the first social media guidelines in the government sector
November 5th, 2008|1 min read
Social Media | Book Reviews | New Rules of Marketing and PR | copywriting | Books
Announcing the winners of The Cool Factor challenge
November 4th, 2008|2 min read
Rock Band Web Sites | Marketing | Brand Journalism
The Cool Factor: Building your brands image through partnership marketing
October 28th, 2008|4 min read
Twitter | Worst Practices | Marketing
Twitter and personal branding: The BIG mistake I see people make every single day
October 22nd, 2008|3 min read
Buyer Persona | Marketing | Advertising
Comfortable air travel or the lowest possible price?
October 20th, 2008|2 min read
Social Media | Worst Practices | Public Relations | Media Relations | Research and Analysis | Corporate blogging
Gartner fails miserably in product test, immediate action required
October 16th, 2008|2 min read
Marketing | Brand Journalism | Best Practices | Corporate blogging
EMC Corporation and social media marketing
October 13th, 2008|2 min read