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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Viral Marketing | Worst Practices | Case Studies | YouTube | Advertising | Brand Journalism
Don't ruin your great YouTube video with too-slick Madison Avenue packaging
September 14th, 2008|1 min read
Social media (finally) makes its way (slowly) into the closeted world of Investor Relations
September 10th, 2008|1 min read
Online Media Room | Brand Journalism | Best Practices
All kinds of people visit your online media room, not just journalists
September 5th, 2008|1 min read
Social Media | Case Studies | Media Relations | Best Practices | Corporate blogging
NY Islanders Blog Box - a bold move into social media
August 30th, 2008|2 min read
Social Media | Thought Leadership | New Rules of Marketing and PR | Marketing
Its conference and seminar season!
August 25th, 2008|2 min read
Worst Practices | Case Studies
Anna from IKEA is intellectually challenged (but she has a sense of humor)
August 20th, 2008|2 min read
Viral Marketing | Press Release Content | Marketing
How egocentric are you?
August 16th, 2008|1 min read
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Viral Marketing | Case Studies | writing | Marketing
Conflict. To make your marketing much more interesting, add conflict
August 12th, 2008|3 min read
Book Reviews | writing | YouTube
The Scalper's Got my Baby
August 9th, 2008|1 min read
Viral Marketing | New Rules of Marketing and PR | ebooks | writing
55,000 free hotdogs and a dozen free videos
August 7th, 2008|1 min read
Podcasting in front of a live audience: Marketing Over Coffee at PodCamp Boston 3
August 2nd, 2008|1 min read
Social Media | Case Studies | Marketing | Best Practices
OK smarty-pants, why don't you show us? Announcing Project Dogfood!
July 31st, 2008|1 min read
Social Media | Search Engine Marketing | Public Relations | Marketing | Research and Analysis | Corporate blogging
Why "do you use social media?" is the wrong question for marketers to ask
July 26th, 2008|1 min read
New Rules of Marketing and PR | Buyer Persona | Case Studies | Best Practices | Business to Business
How well do you know your buyer personas?
July 22nd, 2008|3 min read
Thought Leadership | Viral Marketing | ebooks | Brand Journalism | Business to Business
Business-to-business ebooks: Spreading your ideas for free
July 18th, 2008|2 min read
Viral Marketing | ebooks | YouTube | Corporate blogging
A viral marketing story suitable for bedtime
July 11th, 2008|0 min read
Public Relations | writing | copywriting | Best Practices
Gobbledygook banned by English and Welsh local authorities
June 30th, 2008|1 min read
Social Media | Worst Practices | New Rules of Marketing and PR | Facebook | Research and Analysis | YouTube | Corporate blogging
Facebook and YouTube blocked by paranoid corporations at their own peril
June 19th, 2008|3 min read
Social Media | Thought Leadership | New Rules of Marketing and PR | Marketing | YouTube
Do you sell camels?
June 16th, 2008|1 min read