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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Search Engine Marketing | Worst Practices | copywriting | Corporate blogging
Search Engine Optimizing a crap-filled site just makes it a little less crappy
June 15th, 2008|1 min read
Viral Marketing | YouTube | Brand Journalism
Cisco debuts "Disconnected" Life of Don DeLay Web sitcom
June 12th, 2008|1 min read
Rock Band Web Sites | Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing
Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there
June 4th, 2008|1 min read
Thought Leadership | Viral Marketing | Press Release Content | Buyer Persona | Public Relations
Grade your press release (for free!)
May 29th, 2008|1 min read
Public Relations | Brand Journalism | Corporate blogging
The future of PR: Should your CEO blog?
May 26th, 2008|1 min read
New Rules of Marketing and PR | Public Relations | writing | Marketing | Corporate blogging
New Rules of Marketing & PR and the global market
May 21st, 2008|1 min read
Worst Practices | Public Relations | Brand Journalism | Corporate blogging
Does Harvard Business School know what a blog is?
May 16th, 2008|2 min read
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Worst Practices | Press Release Content | Public Relations | Media Relations
The dumbest Public Relations person in the world?
May 14th, 2008|2 min read
Thought Leadership | Marketing
The laws of simplicity
May 11th, 2008|1 min read
Public Relations | Media Relations | Best Practices
Top ten PR tips for small businesses
May 4th, 2008|1 min read
Viral Marketing | Worst Practices | World Wide Rave | Advertising
World Wide Rave! vs. Unscrupulous and Illegal Viral Marketing Techniques
April 28th, 2008|3 min read
Viral Marketing | Case Studies
Parents against reprehensible metal music
April 17th, 2008|1 min read
Thought Leadership | Viral Marketing | ebooks | Brand Journalism
Sex, shaving, and your oral health
April 11th, 2008|1 min read
Social Media | New Rules of Marketing and PR | Public Relations | Marketing
What the heck is Web 2.0 / social media / social networking and how do these concepts relate to the new rules of marketing & pr?
April 7th, 2008|3 min read
Social Media | Case Studies | Marketing | Best Practices
Show, Don't Tell: the SAP Marketing Community Meeting
April 2nd, 2008|1 min read
Thought Leadership | Public Relations | Case Studies | Media Relations | Best Practices
Al Gore: PR agent for planet earth
March 31st, 2008|2 min read
Worst Practices | Public Relations | Media Relations
When reaching out to bloggers, don't ask for them to write about you!
March 28th, 2008|2 min read
writing | Best Practices | Corporate blogging
The Fortune Cookie Chronicles blog and open-source Chinese restaurants
March 23rd, 2008|2 min read