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David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies. 

Twitter | Case Studies | Brand Journalism | Best Practices

The secret to getting 50,000 followers on Twitter

February 21st, 2011|2 min read

Social Media | Twitter | Case Studies | Best Practices

How Mike Pownall uses Twitter to reach horse owners and grow business

February 18th, 2011|1 min read

Social Media | Case Studies | Facebook

Blocking Facebook and Corporate Regime Change

February 15th, 2011|1 min read

Case Studies | Real-Time Marketing & PR

Howard Stern really is King Of All Media

February 13th, 2011|0 min read

Case Studies | Mobile applications | Advertising

Cyber graffiti with WiFi network names as advertising

February 9th, 2011|1 min read

Rock Band Web Sites | Marketing Lessons from the Grateful Dead | Case Studies | Business to Business

Geeks meet rockers as Cisco helps the Doobie Brothers launch new album

February 7th, 2011|1 min read

Advertising

Go Granny has a potty mouth

February 4th, 2011|0 min read

Worst Practices | Best Practices

Playing by the rules

February 3rd, 2011|2 min read

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Press Release Content | Public Relations | Case Studies | Best Practices | Business to Business

Riding a real time Amazon announcement to reach an influential journalist

February 2nd, 2011|1 min read

Buyer Persona | Case Studies | Advertising | Best Practices

Show Don't Tell

January 31st, 2011|0 min read

Worst Practices | Personal branding

Becoming a change agent

January 26th, 2011|1 min read

Marketing Lessons from the Grateful Dead | Case Studies | Best Practices

Mega Europe 72 offers Deadheads something special

January 21st, 2011|2 min read

Case Studies | Real-Time Marketing & PR | Crowdsource | Best Practices

Baked Relief: Crowdsourced help to feed those affected by Queensland flooding

January 20th, 2011|1 min read

Marketing | Research and Analysis | Best Practices

DEBATE: Totally free content vs. requiring registration

January 19th, 2011|1 min read

Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing

Promoting the Playboy pin-up who flew to the moon

January 17th, 2011|4 min read

ebooks | Case Studies | Marketing | Best Practices

11 Real Life Examples of Marketing Success

January 13th, 2011|1 min read

Marketing Lessons from the Grateful Dead | Case Studies | Marketing | Best Practices

Marketing the Wizarding World of Harry Potter way

January 12th, 2011|1 min read

ebooks | Case Studies | Brand Journalism | Best Practices | Business to Business

How to rebrand a company in six weeks without spending a fortune

January 10th, 2011|1 min read

Marketing | Advertising | Best Practices

Apple is not different

January 6th, 2011|1 min read

Search Engine Marketing | New Rules of Marketing and PR | Case Studies | Best Practices

Shaq Googled Big House Outside of Boston

January 5th, 2011|1 min read