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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Social Media | Worst Practices | Advertising | Brand Journalism
Advertising agency campaign mentality
April 21st, 2011|2 min read
Marketing Lessons from the Grateful Dead | Case Studies | Best Practices
Rallying your Tribe
April 20th, 2011|1 min read
Buyer Persona | Case Studies | Best Practices
Switch from features to buyer personas results in 3x click-through for Brand Regard web site
April 15th, 2011|1 min read
Public Speaking | Case Studies | Personal branding
Charlie Sheen and his stage
April 13th, 2011|2 min read
Social Media | Worst Practices
The social media alarm you hear in Australia is FEAR
April 11th, 2011|2 min read
Social Media | Case Studies | Facebook | Brand Journalism | Best Practices
How GM Holden uses Facebook to connect with fans in Australia
April 10th, 2011|0 min read
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Marketing | Brand Journalism | Best Practices
When failure is cheap, why not give it a go?
April 4th, 2011|2 min read
Brand Journalism | Best Practices
Get your TV on
March 29th, 2011|0 min read
Marketing Lessons from the Grateful Dead | Case Studies | Brand Journalism | Best Practices
Industry research Grateful Dead style
March 23rd, 2011|1 min read
Social Media | Case Studies | Real-Time Marketing & PR | Best Practices
Why Charlie Sheen matters
March 21st, 2011|1 min read
Real-Time Marketing & PR | Crowdsource
SXSW responds to Japan disasters in real-time
March 12th, 2011|1 min read
Book Reviews | Marketing Lessons from the Grateful Dead | Personal branding | Books
Seth Godin channels the Grateful Dead to launch his new book Poke the Box
March 9th, 2011|2 min read
Social Media | Worst Practices
Creating a Social Media Monster
March 4th, 2011|2 min read
Brand Journalism | Best Practices
Content curation
February 23rd, 2011|1 min read