--- title: In search of the outrageous @SXSW 2011 image: https://www.davidmeermanscott.com/hs-fs/file-1604448282-jpg/blog-files/6a00d83451f23a69e2014e8772807d970d-150wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2011/04/in-search-of-the-outrageous-sxsw-2011.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # In search of the outrageous @SXSW 2011 April 12th, 2011 0 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604448282-jpg/blog-files/6a00d83451f23a69e2014e8772807d970d-150wi.jpg?width=150&height=211&name=6a00d83451f23a69e2014e8772807d970d-150wi.jpg) [![SXSW-2011](https://www.davidmeermanscott.com/hs-fs/file-1604448282-jpg/blog-files/6a00d83451f23a69e2014e8772807d970d-150wi.jpg "SXSW-2011")](http://freshspot.typepad.com/.a/6a00d83451f23a69e2014e8772807d970d-pi) With nothing better to do one afternoon at the South-by-Southwest interactive festival 2011, my friend [Tim Washer](http://www.timwasher.com/) & I spent an afternoon in search of outrageousness. Fortunately John Knowles and John Birdsong from [The Roger Smith Hotel](http://rogersmithlife.com/) captured our quest on video. We found bats (lots and lots of bats), cops, a Leica camera, John Jantsch, pink feather boas, and (maybe, we're not quite sure) Mark Zuckerberg. This insider's view gives you an idea of what it was like to be there at the festival. Direct link to [In search of the outrageous @SXSW 2011](http://www.youtube.com/watch?v=qs-f6XNdA6A) on YouTube. Produced by David Meerman Scott and Tim Washer Directed and edited by [John Knowles ](http://twitter.com/#!/pancity) Shot by [John Birdsong ](http://twitter.com/#!/johnbirdsong) Featuring: [John Jantsch](http://twitter.com/#!/ducttape), [Carolyn Monaco](http://twitter.com/#!/cmonaco), [Renee Alexander](http://twitter.com/#!/luckyrenee), [Aliza Sherman](http://twitter.com/#!/alizasherman), [Patricia Cich Lee](http://twitter.com/#!/Pjcich), [Austin's finest](http://www.ci.austin.tx.us/police/), and the [world's largest urban bat colony.](http://en.wikipedia.org/wiki/Ann_W._Richards_Congress_Avenue_Bridge) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Don't forget to share this post: ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2011-04-12T11:11:16.000Z", "headline" : "In search of the outrageous @SXSW 2011", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1604448282-jpg/blog-files/6a00d83451f23a69e2014e8772807d970d-150wi.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2011/04/in-search-of-the-outrageous-sxsw-2011.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T23:17:56", "datePublished" : "2011-04-12T07:11:16-0400", "description" : "", "headline" : "In search of the outrageous @SXSW 2011", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1604448282-jpg/blog-files/6a00d83451f23a69e2014e8772807d970d-150wi.jpg" ], "inLanguage" : "en-us", "learningResourceType" : "article", "name" : "In search of the outrageous @SXSW 2011", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "0 minutes", "url" : "https://www.davidmeermanscott.com/blog/2011/04/in-search-of-the-outrageous-sxsw-2011.html" } ```