I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
With nothing better to do one afternoon at the South-by-Southwest interactive festival 2011, my friend Tim Washer & I spent an afternoon in search of outrageousness.
Fortunately John Knowles and John Birdsong from The Roger Smith Hotel captured our quest on video.
We found bats (lots and lots of bats), cops, a Leica camera, John Jantsch, pink feather boas, and (maybe, we're not quite sure) Mark Zuckerberg.
This insider's view gives you an idea of what it was like to be there at the festival.