I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This week, Hillary Clinton and Simon & Schuster, the publisher of her 2014 memoir Hard Choices, made chapter 17 “Benghazi: Under Attack” completely free on the book’s site. All 35 pages are available with no registration required. I find the timing of this offer fascinat...
The brand new 5th Edition of The New Rules of Marketing & PR released last week in the USA. It is shipping now from Amazon and other online sellers and is available on Kindle, Google play, iTunes, and other ebook formats now. Physical bookstores in the USA should have st...
Jack King passed away last week at age 84. He was a marketing and public relations pioneer as important as Edward Bernays, David Ogilvy, Steve Jobs, and Walt Disney.
In the early 2000s, I was vice president of marketing and PR for two publicly traded companies. Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us. This was pre-social netw...
Today I’m speaking at the Direct Selling Association Be Connected conference. I love presenting ideas of real-time sales and marketing to entrepreneurial groups! I like to sit in on presentations at the events I speak at because I frequently get great ideas for blog posts (l...
When discussing the world of web content and social media, many people like to say how everything is new and different and untested: Smartphone apps! Infographics! Content marketing!
Geek alert(!!)
I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
