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Marketing (25)
The Latest from David Meerman Scott

The Cool Factor: Building your brands image through partnership marketing

Rock Band Web Sites | Marketing | Brand Journalism

The Cool Factor: Building your brands image through partnership marketing

October 28th, 2008|4 min read

Twitter and personal branding: The BIG mistake I see people make every single day

Twitter | Worst Practices | Marketing

Twitter and personal branding: The BIG mistake I see people make every single day

October 22nd, 2008|3 min read

Comfortable air travel or the lowest possible price?

Buyer Persona | Marketing | Advertising

Comfortable air travel or the lowest possible price?

October 20th, 2008|2 min read

EMC Corporation and social media marketing

Marketing | Brand Journalism | Best Practices | Corporate blogging

EMC Corporation and social media marketing

October 13th, 2008|2 min read

New Marketing Summit Podcast: Why new marketing is more like journalism than advertising

Social Media | Marketing | Brand Journalism

New Marketing Summit Podcast: Why new marketing is more like journalism than advertising

October 2nd, 2008|1 min read

Certified organic... water!

copywriting | Marketing

Certified organic... water!

September 18th, 2008|0 min read

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Weasel words, gobbledygook, jargon, buzzwords, babble, blather, and baloney

Worst Practices | Press Release Content | Public Relations | writing | Marketing

Weasel words, gobbledygook, jargon, buzzwords, babble, blather, and baloney

September 16th, 2008|3 min read

How egocentric are you?

Viral Marketing | Press Release Content | Marketing

How egocentric are you?

August 16th, 2008|1 min read

Conflict. To make your marketing much more interesting, add conflict

Viral Marketing | Case Studies | writing | Marketing

Conflict. To make your marketing much more interesting, add conflict

August 12th, 2008|3 min read

OK smarty-pants, why don't you show us? Announcing Project Dogfood!

Social Media | Case Studies | Marketing | Best Practices

OK smarty-pants, why don't you show us? Announcing Project Dogfood!

July 31st, 2008|1 min read

Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there

Rock Band Web Sites | Social Media | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing

Multi-platinum recording artist Meredith Brooks says: Find your authentic voice, become vulnerable, and then put yourself out there

June 4th, 2008|1 min read

The laws of simplicity

Thought Leadership | Marketing

The laws of simplicity

May 11th, 2008|1 min read

What the heck is Web 2.0 / social media / social networking and how do these concepts relate to the new rules of marketing & pr?

Social Media | New Rules of Marketing and PR | Public Relations | Marketing

What the heck is Web 2.0 / social media / social networking and how do these concepts relate to the new rules of marketing & pr?

April 7th, 2008|3 min read

Show, Don't Tell: the SAP Marketing Community Meeting

Social Media | Case Studies | Marketing | Best Practices

Show, Don't Tell: the SAP Marketing Community Meeting

April 2nd, 2008|1 min read