I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
OPEN Cycle, a company building an extremely lightweight and strong mountain bike, was founded in 2011 as a completely open company taking advantage of the new communication tools that I frequently write and speak about. As a brand-new company, the founders were able to creat...
One of the great things about Web content is that you can constantly change and improve it. I’ve just redesigned my blog, focusing on a cleaner and easier to read look. HubSpot marketing platform
It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last yea...
The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows ...
The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week.
This week, my new book The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business begins to ship from USA and Canada booksellers. The print edition will ship in the coming weeks from ...
Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling...
Most sales organizations are built and run as if it were still 1989. The sales model is broken.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
