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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Social Media | Thought Leadership | New Rules of Marketing and PR | Marketing
Do You Squidoo?
April 24th, 2007|2 min read
Thought Leadership | New Rules of Marketing and PR | Public Relations | Marketing
If it's Springtime, it must be conference season!
April 23rd, 2007|2 min read
Worst Practices | Case Studies | Marketing | Advertising
Marketing online? Don't forget to ask for the order!
April 17th, 2007|2 min read
Worst Practices | Press Release Content | Public Relations | Media Relations
PR agencies and spam
April 12th, 2007|2 min read
Social Media | Public Relations | writing | Marketing | Non Profits
The New Rules of Marketing and PR final book jacket!
April 10th, 2007|1 min read
Rock Band Web Sites | Social Media | New Rules of Marketing and PR | Marketing | Advertising | Brand Journalism | Corporate blogging
Check Me Out on MySpace: Social Networking Sites and Marketing
April 6th, 2007|2 min read
Social Media | Viral Marketing | New Rules of Marketing and PR | Marketing | Advertising
Knifing the competition… and it's all caught on video
April 3rd, 2007|2 min read
Social Media | Viral Marketing | New Rules of Marketing and PR | Case Studies | Marketing | Advertising | Brand Journalism
Video on the Web to reach your buyers
March 31st, 2007|2 min read
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Thought Leadership | Viral Marketing | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Case Studies | Marketing | Best Practices | Corporate blogging
Online viral thought leadership marketing works – here is the proof
March 22nd, 2007|1 min read
Thought Leadership | Marketing blog | Buyer Persona | Public Relations | Marketing | Best Practices | Corporate blogging
GrokDotCom and the future of Web content
March 20th, 2007|1 min read
Social Media | Book Reviews | Marketing
Social media style book event with Michael Raynor for The Strategy Paradox
March 16th, 2007|0 min read
Worst Practices | Press Release Content | Public Relations | writing | Media Relations
Attention PR people: Please speak like human beings
March 13th, 2007|1 min read
Worst Practices | New Rules of Marketing and PR | Buyer Persona | Marketing
Branding is for cattle
March 7th, 2007|1 min read
Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations
Terrific insights into pitching the media from Peter J. Howe, business reporter for The Boston Globe
February 27th, 2007|2 min read
Search Engine Marketing | Book Reviews
Search Engine Marketing resources for entrepreneurs and marketers
February 23rd, 2007|1 min read
Long Tail | New Rules of Marketing and PR | Public Relations | Marketing
The long tail of marketing and Apollo moon mission artifacts
February 21st, 2007|2 min read
Press Release Content | New Rules of Marketing and PR | Public Relations | Marketing | Media Relations | Online Media Room | Best Practices
How to Pitch the Media
February 18th, 2007|2 min read
Social Media | Thought Leadership | Marketing blog | Public Relations | Marketing | Advertising | Brand Journalism | Corporate blogging
Brand Journalism (or Branded Communications)
February 15th, 2007|1 min read
Social Media | Thought Leadership | New Rules of Marketing and PR | Public Relations | Case Studies | Media Relations | Brand Journalism | Best Practices | Corporate blogging
Blogs and Media Relations
February 12th, 2007|1 min read
Social Media | Worst Practices | Press Release Content | New Rules of Marketing and PR | Public Relations | Media Relations | Online Media Room | Best Practices | Corporate blogging
The New Rules for Reaching the Media (Hint: Broadcast media pitches are spam)
February 6th, 2007|3 min read