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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.
You must unlearn what you have learned
Thought Leadership | Long Tail | New Rules of Marketing and PR | Buyer Persona | Public Relations | Marketing
You must unlearn what you have learned
August 16th, 2007|2 min read
The Gobbledygook Manifesto – revised and updated with new data
Worst Practices | Press Release Content | writing
The Gobbledygook Manifesto – revised and updated with new data
August 10th, 2007|2 min read
Announcing my new one-day seminar: The New Rules of Marketing
New Rules of Marketing and PR | Marketing
Announcing my new one-day seminar: The New Rules of Marketing
August 8th, 2007|2 min read
8 tips to make your YouTube video go viral
Viral Marketing | Marketing | YouTube | Advertising | Best Practices
8 tips to make your YouTube video go viral
August 5th, 2007|2 min read
Sun Microsystems shakes up traditional disclosure by announcing its financial results via the Web and RSS first, then via press release
Press Release Content | Public Relations | Media Relations | Online Media Room | Brand Journalism | Corporate blogging
Sun Microsystems shakes up traditional disclosure by announcing its financial results via the Web and RSS first, then via press release
July 31st, 2007|2 min read
Here's why I don't have my own podcast!
Thought Leadership | Viral Marketing | Marketing blog | Marketing
Here's why I don't have my own podcast!
July 24th, 2007|3 min read
Building buzz does not have to be difficult
Viral Marketing | Case Studies | Marketing
Building buzz does not have to be difficult
July 22nd, 2007|0 min read
Update on The New Rules of Marketing & PR (and a thank you)
Social Media | Thought Leadership | New Rules of Marketing and PR | Public Relations | Marketing | Corporate blogging
Update on The New Rules of Marketing & PR (and a thank you)
July 21st, 2007|1 min read
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Must See TV – Mad Men: a new series about Madison Avenue in the early 1960s
Must See TV – Mad Men: a new series about Madison Avenue in the early 1960s
July 19th, 2007|1 min read
How to recruit great speakers for your conference (and avoid the terrible ones)
Social Media | Viral Marketing | Worst Practices | YouTube
How to recruit great speakers for your conference (and avoid the terrible ones)
July 17th, 2007|1 min read
Randstad offers virtual jobs in Second Life paid with real money
Social Media | YouTube | Business to Business
Randstad offers virtual jobs in Second Life paid with real money
July 15th, 2007|0 min read
Corporate Investor Relations Web sites – the last holdouts of controlled information
Worst Practices | Public Relations | Marketing | Brand Journalism | Corporate blogging
Corporate Investor Relations Web sites – the last holdouts of controlled information
July 12th, 2007|2 min read
Sales leads are too important for just salespeople (round two)
Sales leads are too important for just salespeople (round two)
July 6th, 2007|1 min read
The Inside Scoop on Blogger Relations
Social Media | Public Relations | Media Relations | Corporate blogging
The Inside Scoop on Blogger Relations
July 2nd, 2007|7 min read
Some Webinars I am participating in
Some Webinars I am participating in
June 27th, 2007|1 min read
The podcasting dentist: Successful Smiles!
Social Media | Thought Leadership | Best Practices
The podcasting dentist: Successful Smiles!
June 26th, 2007|1 min read
Smart Marketers are statistically improbable according to Amazon.com
Long Tail | New Rules of Marketing and PR | Buyer Persona | writing | Research and Analysis
Smart Marketers are statistically improbable according to Amazon.com
June 20th, 2007|1 min read
IBM blogging guidelines and the company's 3,000 employee bloggers
Social Media | Thought Leadership | Public Relations | Corporate blogging
IBM blogging guidelines and the company's 3,000 employee bloggers
June 16th, 2007|1 min read
My 250th post
Thought Leadership | Marketing blog | Corporate blogging
My 250th post
June 16th, 2007|0 min read
Look Mom, I really did publish a book!
Viral Marketing | New Rules of Marketing and PR | YouTube
Look Mom, I really did publish a book!
June 13th, 2007|1 min read