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David Meerman Scott
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
Long Tail | New Rules of Marketing and PR | Buyer Persona | writing | Research and Analysis
Smart Marketers are statistically improbable according to Amazon.com
June 20th, 2007|1 min read
Social Media | Thought Leadership | Public Relations | Corporate blogging
IBM blogging guidelines and the company's 3,000 employee bloggers
June 16th, 2007|1 min read
Thought Leadership | Marketing blog | Corporate blogging
My 250th post
June 16th, 2007|0 min read
Viral Marketing | New Rules of Marketing and PR | YouTube
Look Mom, I really did publish a book!
June 13th, 2007|1 min read
Social Media | Thought Leadership | Corporate blogging
How to convince your boss to let you start a corporate blog
June 12th, 2007|1 min read
Social Media | Viral Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising | Corporate blogging
Are the new rules for you?
June 9th, 2007|2 min read
Social Media | Viral Marketing | New Rules of Marketing and PR | Buyer Persona | Case Studies | Marketing
How Mark Batterson used his Web site, blog, podcasts, video, and viral marketing to become a leader
June 6th, 2007|3 min read
New Rules of Marketing and PR | Public Relations | Marketing
Special book offer - through June 8 only!
June 5th, 2007|1 min read
Join 20,000 other entrepreneurs and creatives who receive David's ideas, examples, and inspiration. Delivered to your email every week.
New Rules of Marketing and PR | writing
Book Expo America launch gig
June 3rd, 2007|1 min read
Viral Marketing | Press Release Content | Public Relations | Media Relations | Corporate blogging
Dull news release
May 31st, 2007|0 min read
New Rules of Marketing and PR | Advertising
Web landing pages: Required for search engine marketing
May 30th, 2007|2 min read
Search Engine Marketing | New Rules of Marketing and PR
Are you unique on the Web? Why you must carve out your own search engine real estate
May 25th, 2007|1 min read
Thought Leadership | white papers | ebooks | Public Relations | Marketing | Brand Journalism | Corporate blogging
Attention Marketers: Hire a Journalist!
May 21st, 2007|2 min read
New Rules of Marketing and PR | writing
Number 20 on Seth Godin's "Advice to Authors" list
May 19th, 2007|2 min read
Thought Leadership | ebooks | writing | Marketing
New free ebook – The Secrets of Market-Driven Leaders: How technology company CEOs create success (and why most fail)
May 16th, 2007|1 min read
white papers | ebooks | Corporate blogging
Mobile phones are the new lighters
May 14th, 2007|1 min read
Viral Marketing | Best Practices
Tube Your Mom
May 12th, 2007|1 min read
New Rules of Marketing and PR | writing
Thank you for helping me to write The New Rules of Marketing & PR! (You are in the book)
May 10th, 2007|4 min read
Social Media | Thought Leadership | Search Engine Marketing | New Rules of Marketing and PR | Public Relations | Marketing | Advertising
Optimizing Social Networking sites as a tool to reach your buyers
May 5th, 2007|2 min read
Social Media | Thought Leadership | Viral Marketing | Media Relations | Corporate blogging
Welcome MarketingSherpa Viral Marketing Hall of Fame readers
April 26th, 2007|1 min read