I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Recently, the New York Times published an interview titled, "What Makes Someone a Fan?" The article argues that sports fandom extends past ticket sales and finds its roots in emotions, identities, and tradition. My co-author (and daughter) Reiko and I have been analyzing wha...
On August 15, I attended a Donald Trump MAGA rally in Manchester, New Hampshire. I witnessed massive Trump fandom in action and I wrote about the marketing aspects of the event. Several weeks later, in the exact same venue, I attended the New Hampshire State Democratic Conve...
I’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trade...
Tulsi Gabbard, a member of the U.S. Congress from Hawaii and candidate for President, is also an avid surfer. It says so right on her @TulsiGabbard Twitter profile: “Soldier. Veteran. Surfer. Congress. Candidate for President.” So when I had an opportunity to ask her a quest...
An important fundamental of investing and financial security is diversification. Spreading your money among different types of assets such as stocks, bonds, real estate, and collectables means you’re balancing risk and reward. Over time, this approach is much more likely to ...
Yesterday I needed to find a notary. On Nantucket Island. During the busiest month of the year at this popular summer vacation destination. Ugh. I dreaded the thought of traffic and dealing with the unpleasant task. However, my experience at the Nantucket UPS Store was a per...
Last night I was one of 11,500 people packed into an arena in Manchester, New Hampshire witnessing the Donald Trump show. And what a show it was! Long-time readers know I don’t comment on politics, instead I analyze marketing strategy because the U.S. Presidential election i...
I sat down with my daughter Reiko for a short video discussion about diversity in marketing. Reiko is a half-Japanese Millennial and my co-author of our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which will release January 7, 2020 from the Po...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
