I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
NASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic miss...
Apollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone...
I’m super excited that after many years of hard work, the first part of Chasing the Moon, a three-part mini-series by Robert Stone, premieres today on PBS American Experience. Parts two and three come Tuesday and Wednesday. The idea for Chasing the Moon came when Robert read...
If I may be so bold as to boil down into a single word the thousands of conversations I’ve had about marketing over the past several decades, as well as my more than a dozen years’ worth of blogging and the contents of my books, it would be this: attention. Entrepreneurs, CE...
I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates ...
Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to...
I was poking around a clothing company site this morning, checking out a few cool looking items, but I didn’t buy anything. Soon after, I received an email “Exclusive 10% off for you” with an image of one of the products I looked at and a coupon to get that item at a special...
Over the past decade, clickbait headlines have proliferated on all sorts of Web content. They have shown up on blogs with increasing frequency “The 5 social media marketing secrets to drive your business now” and they appear on sponsored content on media sites all the time “...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
