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Fandom Playbook
The Latest from David Meerman Scott
Look Away
Social Media | Public Speaking | Case Studies | Marketing | Best Practices | Fandom Playbook | Fandom Marketing
Look Away
August 17th, 2026|0 min read
What Is Fandom Marketing?
Marketing | Books | Best Practices | Fandom Playbook | Fandom Marketing
What Is Fandom Marketing?
August 10th, 2026|1 min read
Trail Magic
Case Studies | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Trail Magic
August 4th, 2026|2 min read
The Blue Beret: How Daniel Creates Fandom Through Personal Branding
Case Studies | Personal branding | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
The Blue Beret: How Daniel Creates Fandom Through Personal Branding
July 22nd, 2026|2 min read
What AI Can't Upskill For You, And What To Do About It
Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
What AI Can't Upskill For You, And What To Do About It
July 7th, 2026|1 min read
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Bunnies and Bees
Marketing | Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
Bunnies and Bees
June 22nd, 2026|1 min read
Live Music Trends Defining Global Fandom in 2026
Research and Analysis | Fanocracy | Fandom Playbook | Fandom Marketing
Live Music Trends Defining Global Fandom in 2026
June 2nd, 2026|2 min read
How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer
Case Studies | Music | Fanocracy | Fandom Playbook | Fandom Marketing
How Filmmaking and Fronting a Rock Band Make Scott Pryor a Better Lawyer
May 27th, 2026|3 min read
Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom
Marketing | Best Practices | Fanocracy | Artificial Intelligence | Fandom Playbook | Fandom Marketing
Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom
May 19th, 2026|4 min read
Revisiting The Dip
Book Reviews | Best Practices | Fandom Playbook
Revisiting The Dip
May 13th, 2026|1 min read
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
Case Studies | Newsjacking | Fandom Playbook | Fandom Marketing
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
May 8th, 2026|1 min read
Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events)
Public Speaking | Public Relations | Books | Fandom Playbook | Fandom Marketing
Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events)
April 29th, 2026|2 min read
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Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
Social Media | Viral Marketing | Marketing the Moon | Public Relations | Case Studies | Newsjacking | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
April 11th, 2026|3 min read
Your Fans Are Waiting
Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Your Fans Are Waiting
March 20th, 2026|1 min read
You + buyer knowledge x AI > them x AI
Marketing | Research and Analysis | Artificial Intelligence | Fandom Playbook
You + buyer knowledge x AI > them x AI
February 17th, 2026|2 min read
The New Competitive Advantage
Marketing | Best Practices | Fanocracy | Fandom Playbook
The New Competitive Advantage
February 11th, 2026|1 min read
What K-pop Teaches About Fandom
Case Studies | Music | Best Practices | Fanocracy | Fandom Playbook
What K-pop Teaches About Fandom
January 6th, 2026|2 min read