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Fandom Playbook
The Latest from David Meerman Scott

Marketing | Research and Analysis | Artificial Intelligence | Fandom Playbook

You + buyer knowledge x AI > them x AI

February 17th, 2026|2 min read

Marketing | Best Practices | Fanocracy | Fandom Playbook

The New Competitive Advantage

February 11th, 2026|1 min read

Case Studies | Music | Best Practices | Fanocracy | Fandom Playbook

What K-pop Teaches About Fandom

January 6th, 2026|2 min read