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Fandom Playbook
The Latest from David Meerman Scott
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
Case Studies | Newsjacking | Fandom Playbook | Fandom Marketing
Newsjacking: Jesse Cole Teases Spirit Airlines Becoming Banana Air
May 8th, 2026|1 min read
Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events)
Public Speaking | Public Relations | Books | Fandom Playbook | Fandom Marketing
Book Me to Speak for Free! (Plus... Some Upcoming In-Person Events)
April 29th, 2026|2 min read
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
Social Media | Viral Marketing | Marketing the Moon | Public Relations | Case Studies | Newsjacking | Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA
April 11th, 2026|2 min read
Your Fans Are Waiting
Best Practices | Fanocracy | Fandom Playbook | Fandom Marketing
Your Fans Are Waiting
March 20th, 2026|1 min read
You + buyer knowledge x AI > them x AI
Marketing | Research and Analysis | Artificial Intelligence | Fandom Playbook
You + buyer knowledge x AI > them x AI
February 17th, 2026|2 min read
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The New Competitive Advantage
Marketing | Best Practices | Fanocracy | Fandom Playbook
The New Competitive Advantage
February 11th, 2026|1 min read
What K-pop Teaches About Fandom
Case Studies | Music | Best Practices | Fanocracy | Fandom Playbook
What K-pop Teaches About Fandom
January 6th, 2026|2 min read