I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The first edition of The New Rules of Marketing & PR was published in 2007 and was six months on the BusinessWeek bestseller list. Since then the book has sold more than 375,000 copies in English in the various editions and is now available in 29 languages from Albanian ...
I signed up for an American Express card when I started my first job after university and I am proudly “member since” 1983. About 15 years ago added a Business Platinum American Express Card account as well. I’ve had excellent service with Amex. But I was very surprised to r...
I love the Back to College 2017 microsite from IKEA. It’s a wonderful example of the concept of buyer persona based content marketing. “An empty nest shouldn’t empty your wallet. For parents and students alike, college moving day is bittersweet. But sharing the experience to...
“I’m fed up, and I won’t tolerate this anymore!” People just don’t want to be sold to. I’ve heard many variations on this theme from buyers in recent years.
Last month’s massive WannaCry global coordinated ransomware attack affected thousands of business around the globe. At the time, the U.K.’s National Cyber Security Center issued warning about the possibility of another attack: “…it is important to understand that the way the...
Marketers are obsessed with measuring the success of our content programs and campaigns. As we should be – figuring out what’s working and what isn’t is essential to success. But I’ve noticed that many marketers rely on two flawed measurements -- “First Registration” and “La...
Organizations filled with people who take the time to understand the needs of buyers they wish to reach, and then develop information to educate and inform those buyers, are more successful than organizations that just make stuff up. Buyer personas, the distinct demographic ...
I co-founded Signature Tones, a sonic branding studio, and I wanted you to be among the first to know about it. It’s crazy exciting to establish a business that combines my marketing geekdom with my massive passion for music. Sonic branding is a wide open and little understo...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
